What: Biotherm Nourishing Shampoo
Why: You highlight. You blow dry. You straighten. You’ve even permed (admit it, already). After all that abuse, your often-unruly mop still consents to the occasional good hair day and the rare phenomenal hair day. Yet still you lather, rinse and repeat the vicious cycle. I tried Biotherm’s Nourishing Shampoo on my uber processed hair (yes, I even permed it once, but that was back in the ‘80s), and my damaged strands actually felt…soft. Apparently those shampoo commercials showing the flowy-haired models aren’t special effects. Who knew?
Price: $12
Find it: biotherm–usa.com
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