It might be time to trade in the Marc Jacobs as the bag-of-the moment is the Goyard tote. The French company, started in 1863, is known for its luxury luggage. Goyard bags are identified by their interlocking chevron pattern. The fashion first-movers went nuts when the company began offering them in colors such as yellow, blue and green. Traditionally, the bags are a simple black. Goyard also offers to paint stripes or your initials on the bags for an additional $75 to give the bag a personal touch.
Goyard’s signature Chevron fabric tote, made of a combination of cotton, linen and hemp is available on eBay.

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I’m lovin’ this Goyard tote in blue, and they just seem to be popping up everywhere on the streets here in NYC! I have to agree, it might be the new “it” bag!