SheFinds Eco-Shopping Roundup: Fashion

It’s official: fast fashion is getting ugly. This year’s trend is next year’s trash, which means giving in to seasonal trends makes us all part of the problem. It’s time to be part of the cure.

Before buying, always ask yourself:

1. Does it flatter your figure?
2. Will you wear it next year?
3. Is there an accessory that will bring last years’ pieces fashionably into 2007? (A scarf or a belt uses fewer resources than a dress.)

Still have a hole to fill in your wardrobe? Check out these shops and brands that are working to keep you and the planet looking beautiful with fashionable, eco-friendly goods.

Doie Designs offers cutting-edge clothes in sustainable bamboo jersey.

Loomstate brand is about stylish jeans and tees made with organic cotton and natural dye; they’re practically guaranteed to become your favorites.

ParkVogel takes eco-consciousness to Park Avenue, making their organic clothes with sharp, modern silhouettes.

Hip and Zen promotes fair-trade, recycled and organic fashion, as well as eco-friendly handbags and accessories.

Alternative Outfitters looks out for sustainable clothiers so you can shop to your heart’s content — no one would guess this sleek jacket (shown left) is leather-free.

So go ahead: shop green, look great. The next generation will thank you. Be sure to check out the SheFinds Guide to eco-friendly Fashion.