SheFinds News: The Morning Roundup

Dita Does Frederick’s

The Scoop: The burlesque beauty, Dita von Teese, has teamed up with the lingerie company, Frederick’s of Hollywood, to appear in their Holiday 2007 campaign.
The Sell: There’s sure to be something for everyone, whether you’ve been naughty or nice.
WWD

Bloomies Battles the Quadraboob
The Scoop: Chances are you’re one of the 85% of American women wearing the wrong size bra. Head over to Bloomingdales from August 9th to August 12th for a free fitting.
The Sell: We did mention it was free, right?
Bloomingdales.com

Tahari Takes the Island
The Scoop: Sure, he’s only setting up shop down the street, but everything is cause for celebration when it’s the summer and you’re in the Hamptons. Elie Tahari’s flagship store opens this weekend in East Hampton.
The Sell: Specialty merch you won’t find anywhere else. Who can resist an exclusive?
Fashion Week Daily

Jo Malone Gets it Right — Again
The Scoop: The English beauty line will add to it’s collection of good scents with the release of yet another yummy cologne, Pomegrante Noir, this Thursday, August 9th.
The Sell: Inspired by a scarlet silk dress (how romantic?, it’s the perfect combination of sultry and sweet.
NY Magazine