Web Site Review: One-of-a-kind Luxury Etailer

What: 20ltd.com

Why: Your taste is refined. You love luxury. You covet exotic and one-of-a-kind items that can’t be found anywhere else.

If you fit this description, then you are exactly the right customer for 20ltd. The unique thing about this online shop is that it only sells 20 items at any one time, and every one of these things are exclusively sold through this Web site in highly limited quantities. Take this Miller Harris ‘Fleur de Sels’ perfume, for example. There are only 15 bottles available and they sell for £500 a piece. There’s also three ‘Maxi Rival’ Longchamp crocodile skin handbags (£10,000), 20 white gold and ebony eternity rings by Jacques Owczarek & Fred Pinel (£3,125), 12 rare stone and gold zodiac pendants (£3,450) and 10 green and yellow diamond ‘Mary Jane’ rings by Solange Azagury-Partridge (£8,200).

Why Not: Unless you have money, this site is completely out of your league.

Keep It or Return It? Keep it. If nothing else, head over to this chic and sophisticated Web site to “window shop.” You can jam to their really cool soundtrack and check out the latest trends that (if we’re lucky) might become the next “it” item in the world of mass merchandising.

Find It: 20ltd.com