Skeeda Bags Make Green The New Black

What: Skeeda Reusable Bag, $15 

Why: Okay, I do love the environment – duh. And I want to be a good little green girl. But I have to admit, when I go to the grocery store I often feel self-conscious toting along my environmentally friendly grocery bag with me. Yes, I realize doing my part should not involve my own insecurities, but the majority of the bags out there have massively huge 'reduce, reuse, recycle' logos on them – is that really necessary? We already know we have to do it. Or else we wouldn't be carrying the bags in the first place. And I highly doubt we are convincing other people to jump onboard  – as if they had no clue until they were face to face with the white arrowed triangle of enlightenment. Well, that was my conundrum until I came across Skeeda Bags. These adorable canvas totes are just the right size for transporting your essential grocery items, and are discreet enough to pass as casual daytime handbags. They can even hold books, portfolios, beachwear, or gym clothes – and are completely machine washable. Skeedas come in a variety of fun designs and patterns – my favorite is the Frost bag – with a muted grey blue background and a funky polka dot pattern. So if you're itching to go green, but don't want to lose your chic, grab a Skeeda and hold your head high all the way through the express lane.

Get Yours: skeeda.com