http://www.shefinds.com/2008/the_recipe_for_a_fashion_designer_bilson_designs_for_dkny/ Women’s Fashion Trends & Tips: Fashion Reviews & Style Tips from SheFinds Tue, 14 Feb 2012 01:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.shefinds.com/2008/the_recipe_for_a_fashion_designer_bilson_designs_for_dkny/#comment-18010 LilyOfFrance Mon, 24 Mar 2008 08:24:51 +0000 http://shefinds.localhost?p=6888#comment-18010 She may not be able to draw, but Bilson does bring something highly valuable to the line: the brand power of her name. Like it or not, there are a whole gaggle of giggling girls out there who will buy anything that they think will make them more like their fave celebrity of the moment. If the clothes are cute, then hey, at least Rachel’s name will get the designer who actually does the work an audience for it. She may not be able to draw, but Bilson does bring something highly valuable to the line: the brand power of her name. Like it or not, there are a whole gaggle of giggling girls out there who will buy anything that they think will make them more like their fave celebrity of the moment. If the clothes are cute, then hey, at least Rachel’s name will get the designer who actually does the work an audience for it.

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