Brighten Up: Turquoise Will Be 2010′s “It” Color

It’s that time of year again when Pantone, (the influential textile company that drives what colors we end up wearing), decides on the new color for the coming year. Today, the verdict was reached: the “It” color of 2010  is…turquoise.

There’s a lot to love about the cheery shade, but we love that it’s simultaneously soothing (like the Greek Islands) and makes a big statement (remember Eva Mendes’s necklace against her white gown at the Golden Globes?) so before they sell out, grab our favorite turquoise finds:

Throw a simple black cardigan over this M Missoni dress during the cold months, then go bare when the weather warms up.

Sunglasses aren’t just for the summer. Your eyes need protection from the sun’s harmful rays year round and these stylish Aldo shades will do just that.

Keep cozy even when snow starts to fall with this chunky Charlotte Russe basket weave scarf. Bonus: it will brighten up even the dreariest winter coat.

These turquoise stone Kenneth Jay Lane Hoops are the perfect eye-catching accessory to dress up an all-black or gray ensemble.

On the hunt for more trends? Check out the best new styles in shoes and winter coats.