What: SwimShape Tank Swimsuit, $89.50
Why: When I think of Lands' End, I think of Mrs. Murphy in charge of our car pool who would pick us up everyday from school wearing her yellow raincoat – even when the sun was shining – and her very distinct saggy bottom mom jeans. We would go to her house and eat our 4pm snack at the kitchen table where, without fail, there would be a Lands' End catalog open on the counter.
Miraculously, this childhood memory did not completely scar me and I recently mustered the courage to check out their swimwear upon the request of a friend who swore the suits were attractive.
Well, she was right. I found this retro red halter SwimShape suit that's not only cute, it's like SPANX for the pool. Seriously, the suit will suck you in like no other. It took me a good minute to pull it on, but once everything was in, I looked pretty good for being allergic to the gym.
Get Yours: landsend.com
And check out our latest Swimwear Guide for other suits to stock up on this summer.

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Very nice. It would nice if they made a suit from this material that looked like a bikini with (different) flesh tone in the middle but a bra looking top/bottom – but its really a one-piece.
That would be awesome.
When I think of Lands End, I think of other things.
I used to be a Lands End customer. But after they made countless mistakes (addressing packages to the wrong name, inseaming pant’s legs to different lengths, not sending receipts of what is ordered, no confirmation of what has been returned, incorrectly processing credits, etc.) I complained. They refunded a few of the costs but did NOT acknowlege their mistakes or investigate what went wrong. So, surprise, problems continued. After a few more complaints, they took drastic action. They fired me as a customer!
It just goes to show that now that they are run by Sears, and many of their senior execs have left, they are NOT the company they once were. They are interested in their profits, and if THEY make mistakes, they don’t make profit. So they simply focus on their customers that won’t complain.
LL Bean on the other hand has now become the recipient of even more of my business, a company that has always impressed me with their professionalism and their idea of what constitutes customer service.