News: Burberry Makes You New Friends Today, La Perla To Launch New Line, And More

1. Burberry is launching their social networking site, artofthetrench.com, today.  In case you want the jacket without all the new friends, peruse our guide to the best trenches.  [Elle UK]

2. Luxury lingerie label La Perla is streamlining its operation as well as founding a new line, Villa Toscana.  We have high hopes for those bras to be pretty darn good.  [WWD]

5. New Yorkers, it seems, are tough on celebrity designers, particularly when compared with cities like Los Angeles.  If it’s quality rather than a flashy name they’re looking for, picky shoppers should peruse our guide to leggings and skip Lindsay Lohan’s. [NYDN]

4. Lord & Taylor defied expectations by trying to take the chain more “mainstream,” and apparently it’s working.  This makes plenty of sense to us – who can refuse a good, well-priced blazer along with other American classics? [WWD]