1. Apparently Posh's Birkin collection is worth $2 million, and includes about 100 of the coveted bags. The real world is welcome to shop our Really Big Bags Guide for picks that won't clean out your account. [PageSix]
2. Norma Kamali has begun to use Skype, Twitter, YouTube, and Facebook to help sell her clothes. Whatever works to get the word out about her forward-thinking designs. [WWD]
3. A bra has debuted in Japan for men who could use a little support under their button-downs. We're not sure what wins for the week – this or the heat-activated push-up. [Shine]
4. The Diesel store on 5th Ave in Manhattan has revealed a laser-etching machine that can burn your name into the waistband of your newly purchased Diesel jeans. Shop our Celeb Denim Guide for pants that may not be monogrammed but are worth a gander. [Racked]
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