Okay Erickson Beamon, I get it. You're a bold, avant-garde jewelry line adored by celebrities and fashionistas alike. But see, Target gave you an opportunity here to share the love. Well, I just looked at your new line and while it isn't all terrible, I really think you didn't put forth your best efforts. And for some pieces, you downright owe Target an apology.
Overall, I think you stayed true to your design aesthetic, as almost everything there could be classified as a statement piece. What kind of statement, though, is debateable.
Aside from the garish color choices of the Jeweled Cuff Bracelet in Gold/Peach ($60), the faux leather looks and feels cheap, as do the big crystal gems. As a comparison, I highlighted one of your regular collection pieces, the Gold Leaf Cuff ($525), to show how you (usually) do it right.
Another miss was the Layered Pendant Necklace ($50) that boasted shiny purple metal interwoven with turquoise suede cord. Yikes. The pendant itself, which appears frequently throughout the collection, is not bad. In the black-on-black version of this necklace, it brings just the right amount of bling. However, sitting in the middle of my high school senior year colors, it sadly has no choice but to look like a cheap, costumey brooch.
That said, there were some pieces I thought looked cute. The Jeweled Flower Ring ($30) was big and fun to try on. The Black Flower Pendant Necklace ($30) features the brooch/pendant in its better days, and the gold tone acrylic almost looks like real gold.
There are a few more fun pieces online that almost made me want to throw down the thirty bucks or so for a genuine EB creation. But if the quality is anything like what I saw in the store, I think I'll just keep saving for the originals.
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I went to Target.com to view the collection. Not all of the pieces look cheap, I saw a ring I like. But I’ll wait until the jewelry goes on sale if I decided to get a piece.
I agree that there are a few “misses” in the collection, but overall I think it’s the best jewelry collab ever at Target. Yeah, Dean Harris’ was in sterling, but it bored me to tears. Beamon does costume, they created a sparkly and pretty collection, and I bought my first piece from any target collection! The domed, multi-colored rhinestone ring – it is fab!
The rings are fun but the necklaces can’t compare to something you can do yourself with vintage pins for a true ooak look.
Okay… I get it already. But honestly, if you want to get the full affect of an Eric Beamon piece–you’ll have to go to the big boys (Bergdorf, Barney’s, Bloomies…) While I understand it’s great to have ‘designer’ pieces at realistic prices; somehow or other a $20 bracelet–doesn’t look the same as one for ten times the amount.
I was really excited to see EB’s items, BUT the fish necklace has a chain that looks terribly cheap and the lobster necklace is garish!! I probably won’t purchase the pieces even when they go on sale! Sorry!!
I agree with Mary – that lobster necklace is absurd.
I agree with ShoeQueen1961, but on the other hand there were many other designers like Vera Wang for Kohl’s collection that stayed true to their profile and best quality they can offer to that price. I was disappointed that the pieces really looked poor and cheap, there are better quality pieces you can find at any fashion jewelry store for 20-60$ price range. It totally ruined my day when i run to target to see the collection:((((