Perez Hilton, Fashion Guru?

Today’s the day that gossipmonger Perez Hilton expands his internet real estate.  The infamous blogger known for drawing lewd illustrations on celebrity photos has just launched a new site focused on the fashion industry.  When we first heard about it (thanks to the The Evil Beet), we got the impression that CocoPerez would feature longer-form editorial content (rather than the brief and usually nasty asides we’re used to from Perez.)  Well, that’s not true.

This is one of Coco Perez’s current posts on the homepage.  We count four sentences (if you stretch things and count that last bit of nonsense) and two intentionally misspelled words.  Editorial, indeed.

So here’s our question: is taking on the name Coco supposed to be a reference to Coco Chanel?  I can’t imagine she’d read Perez’s take on the fashion industry – which includes calling Kate Moss “Cokate” and Anna Wintour “The Devil” – without flipping over in her grave.  Though for the record, I guess I have to admit Perez does do some basic reporting with only minor gratuitous snark, and he’s nice to model Agyness Deyn.

If you’d like, however, to read some current celebrity fashion reviews that aren’t littered with rude nicknames and the word “hawt,” check out our guides to celebrity jewelry, dresses, and handbags.