What: The new Perfect One Bra from Victoria’s Secret
Why: It looks seamless under clothes, has a little bit of padding (but not too much, according to Ms. Klum) that conforms to your body to avoid gaps, and is pretty enough to want to wear every day.
VS really put some thought into this one, with a whole site devoted to the bra. Go there to see 360º views of how it looks, detailed descriptions of how it fits, and more.

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