Michelle Obama’s Fashionable Campaign Strategy

There’s a woman behind the woman behind the man, and her name is Maria Pinto. Pinto is responsible for many of the classic, streamlined, impeccably-cut clothes Michelle Obama has been spotted in on the campaign trail, and fashionable followers are taking notice. 

According to the WSJ, Mrs. Obama’s appearances in Pinto’s designs have coincided with an increase in sales for the company – perhaps anticipating a steeper spike should she land in the White House next year. To get the sleek and sophisticated look without traveling to Pinto’s Chicago showroom, check out the styles below.

Donna Ricco’s Stretch Satin Halter Dress ($158) mimics the classic cocktail shape and standout color of the Pinto piece above. Obama wore a different dress by Ricco on The View, and the style sold out immediately.

This Sheath Dress ($39) resembles the outfit Obama wore at her husband’s Democratic nomination victory speech earlier this month. Pair yours with a strand of faux pearls for a modern take on campaign-trail chic.