J.Crew's Heavenly Collaboration With MiH Denim In Stores Next Week
Justine Ingersoll Schwartz
June 25, 2010
J.Crew has some of the best collaborations in the biz (hello, FENTON/FALLON necklaces we love), and their latest, with London premium denim brand MiH (Made in Heaven), is another ace. The name (and probably reason that J.Crew picked them up) comes from their perfect-fit–a.k.a slimming, jeans and skirts.
“J. Crew stands for that perfect balance of classic but cool,” says MiH creative director Chloe Londsdale (above left), “So it made sense to introduce MiH Jeans to that offering.” Speaking of classic, the brand has been around since the 70’s: Lonsdale’s parents (at right) ran it, and was a favorite of Farah Fawcett and Jane Birkin. Clearly Lonsdale has jeans in her genes (couldn’t resist the pun), because the line is going strong, and will be in J.Crew stores nationwide next week. For now, get them online here:
If your summer denim routine consists mainly of cropped styles these relaxed-fit MiH Jeans London boy cropped in gill wash ($249) are the perfect weekend pair.
Craving more collaborations? Check out all of the best style news, plus skinny jeans, white jeans, and boyfriend jeans that flatter. Or check out our favorite cheap pants.