vogue curvy 2
| | February 24, 2010

Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Misses

Vogue Italia is apparently sick of being blamed by the fashion industry for featuring skinny models–and its response? A portion of its website is now supposed to be dedicated to something for women who actually know what love handles are:  Vogue Curvy. But after checking out the site, we started to realize it’s all a farce. Here, our 5 reasons why Vogue Curvy actually isn’t any different than its skinnier counterpart:

1. Advertisers still rule content. A seemingly helpful diagram of plus-size looks conveniently features at least one piece by Marina Rinaldi, an Italian plus-size designer. According to the big fat (pardon the pun) advertisement at the bottom of the screen, Marina Rinaldi is paying for the placement.

2. Vogue editors don’t have a clue  how to dress anyone over a size zero. An evening wear slideshow features boxy, shapeless dresses that does the opposite of celebrate curves–it hides them, and in effect, makes anyone (even size 0 models) look fatter.

3. It’s in another language. If you’re not a donna who’s taken at least high school Italiano, you can’t actually read anything.

4.  Lack of originality. Guess who their first “Plus Size Idol” is? That’s right: Christina Hendricks from Mad Men. Yawn.

5. It’s still a clique. Vogue Curvy is not a section in the magazine, it’s not even incorporated within the regular site. It’s sending the message that if you’re overweight, we’ve got something for you–we just don’t want it to mix with our skinny models.

We believe in looking your best at any size: see the dress that works for everyone, and how to dress for your body type, then check out our guides to dresses to hide your tummy but show off your curves, tops that hide your tummy, and Spanx swimwear.

by Eileen Conlan  |  Tagged in :  

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comments
  • http://twitter.com/shefinds shefinds

    Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Misses: Vogue Italia is apparently si… http://bit.ly/bOIRuR

    This comment was originally posted on Twitter

  • http://twitter.com/shefindsaria shefindsaria

    Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Misses: Vogue Italia is apparently si… http://bit.ly/bOIRuR

    This comment was originally posted on Twitter

  • http://twitter.com/CrazyHotClothes CrazyHotClothes

    Great Blog post by @SheFindsRebekah http://bit.ly/bLhRNp. A must read!

    This comment was originally posted on Twitter

  • http://twitter.com/bestwine bestwine

    Pasta And Wine Will Do That To You: 5 Reasons Vogue Curvy Isn’t …: Pasta And Wine Will Do That To You: 5 Reasons… http://bit.ly/9iQDyo

    This comment was originally posted on Twitter

  • http://twitter.com/shefindseileen shefindseileen

    Italy’s Vogue Curvy misses the mark. 5 reasons why: http://bit.ly/bLWfjk

    This comment was originally posted on Twitter

  • http://twitter.com/fashionoholic fashionoholic

    #women #fashion Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Misses http://ow.ly/16EJR2

    This comment was originally posted on Twitter

  • http://twitter.com/BrkingShopping BrkingShopping

    Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Mi http://bit.ly/cQuPo3 via http://topicfire.com/Shopping

    This comment was originally posted on Twitter

  • http://twitter.com/BrkingFashion BrkingFashion

    Pasta And Wine Will Do That To You: Vogue Curvy’s Launch & 5 Reasons It Misses T http://bit.ly/cQuPo3 via http://topicfire.com/Fashion

    This comment was originally posted on Twitter

  • http://twitter.com/jennko jennko

    @SheFindsRebekah great post on Italy’s VogueCurvy http://bit.ly/bLhRNp Def agree that creating a separate site 4 curvy women undermines goal

    This comment was originally posted on Twitter

  • Signature9

    Not sure if all of these are bad things. An advertiser sponsoring the section? Isn’t one of the common complaints that not as many designers make flattering clothes for a size 12+ market? If there’s one willing to take the plunge, perhaps it will encourage others. When was the last time you saw Gucci or Louis Vuitton clothes on someone larger than a size 4? Handbags? Eyeglasses? Those don’t even have anything to do with size, and you still won’t find advertisements anywhere near a “plus size” model.

    As for the third point, in the top right there’s an option to read the site in English. No problemo. Plus, with the highly visual nature of fashion spreads, it may not be a huge barrier.

    Finally, you have to scroll down on the homepage, but there’s content from Vogue Talents, Vogue Black and Vogue Curvy there. Would it be nice to feature them more prominently? Sure, but they’re not hidden that far away.

    Our full impression is here
    http://www.signature9.com/electrotech/italian-internet-google-ruling-vogue-italia

  • http://twitter.com/Signature9 Signature9

    we have to respectfully disagree with @shefinds on Vogue Curvy http://bit.ly/ay7uqM read why here http://www.signature9.com/rt/9586

    This comment was originally posted on Twitter

  • Cora

    And the 6th reason Vogue Curvy misses the mark – where the hell are the plus sized models? One picture of Crystal Renn hardly counts for an entire webzine.

  • http://twitter.com/GGLaFashionista GGLaFashionista

    Vogue’s vague attempt at reality. Pasta & Wine Will Do That To You: Italy’s Vogue Curvy, And 5 Reasons It Just Misses http://bit.ly/ay7uqM

    This comment was originally posted on Twitter

  • name

    I wish ads were just geared more towards healthy living rather than women’s weight! Our family loves to eat whole healthy foods like Kamut Khorasan Wheat, quinoa, couscous and all kinds of fruits and vegetables. We do it though for health and not what the scales tell us!

  • Fanny

    One more reason it doesn’t work is that not all of the clothes are from plus size designers. One of the bloggers on twitter admitted that the clothing that she will be discussing isn’t for plus size girls at all. How does that help me?

  • Pingback: Week In Review: We Talked To (And About) Vogue, A-Listers Shopped For Gap Jeans, More | Country Style

  • ShoeQueen1961

    Isn’t it odd; that Italian Vogue features stick thin models–when flesh and curves are de riguer in their society? Trust me on this ladies!!!Just ask any hot blooded Italian man…

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