First Photos! Tory Burch's Ex Opens A Rival Clothing Store

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October 18, 2011

It was only a matter of time before someone found a way to replicate the magical preppy brand that Tory Burch has created.

We just didn’t expect it would be her ex, Chris Burch.

And at such a reasonable price point.

Today, we got a sneak peek of the C Wonder opening, Chris Burch‘s store today, a kelly green haven at 72 Spring Street in SoHo that opens on Saturday, October 22. Decked out with chevron rugs, pin tucked sofas, and chippendale chairs that have become synonymous with Tory Burch‘s style, her ex has executed the Upper East Side aesthetic in a whole new way.

With personalized dressing rooms (you can change the music, lighting and ring for an employee’s help), unlimited returns, and the ability to self-check out with the help of an associate (no more waiting in cashier lines!) this is gonna be big.

Packed with with tasteful lacquer and enamel, calf-hair and suede, monogramming, the most astonishing part is that prices start at about $28 and max out at $285.

SEE THE PHOTOS ABOVE

Each room has a separate theme: from Vail and Palm Springs to Hollywood, England, and Americana. The monogram station allows you to put your own stamp on everything from wine stoppers and scarves to polo shirts and martini shakers, while the entire back area is devoted to home. You’ll find throw pillows, frames, clocks and preppy chic tkchotches like lacquer boxes and chineserie, plus porcelain nesting bowls personalized cutting boards all for around $28-$58. Shop the jewelry section, where you can create your own charm bracelet, or browse the variety of punchy nylon laptop cases and handbags that can be monogrammed as well.

According to Tory Burch’s PR team, there is no involvement between the two brands. Oh, and PS: Tory Burch is having a major 50% off sale today.

Still no word on Electric Love Army, Chris Burch’s collaboration with Kelly Cutrone, but if this endeavor is any indication, we’re expecting to be wowed.

Read up on more fashion news, this week’s best sales and deals, online sample sales and all of our best find of the day picks.

 
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