H&M Makes Recycling A Habit, To Launch 'The Conscious Collection' In April

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February 3, 2011

Last month, they re-purposed the Lanvin for H&M as the Waste Collection, and announced an eco-friendly shoe collaboration with Swedish Hasbeens, now H&M is proving that they really know what it means to be green. On April 14th, the Conscious Collection, made with all-organic and recycled materials, will hit H&M stores. We’re excited to see eco-friendly fashion at such a mass-produced level. PLUS, the Swedish brands announced it will be going online later this year – which means less gas used on trips to the mall. Score.

See more earth-friendly gifts and all the H&M collaborations, then head over to our guides to eco-friendly shopping, vegan shoes and bags, and eco-friendly shoes and handbags.

Follow the author of this post on Twitter @bridefinds.

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