Introducing M2F, An Eco-Friendly Denim Brand That The Celebs Already Love

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June 12, 2012

Another colored jeans post, we know! But it looks like celebrities can’t get enough of them. Instead of the usual primary color or neon selection (Jessica Alba‘s a major offendor), Nicole Richie and Whitney Port opt for pastels when it comes to colored jeans. And not just any pastel—but a pair of M2F pastel jeans. The brand, which stands for ‘Made to Fade’, already has a major celebrity following, thanks to their eco-friendly values: its yarns are free of health-harming substances and its toxic-free dyes require 50% less energy and water.

Get Nicole and Whitney’s pretty pairs now:

M2f Pastel Skinny Jeans in Lilac ($157.42)

M2F Colored Skinny Jeans in Pale Pink ($157.42)

Shop more celebrity style finds: Kristen Bell’s top, Reese Witherspoon’s sandals, and January Jones’s green jeans.

 
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