J-Lo Jumped On The Members-Only Retail Bandwagon; Shop Her $18 T-Shirts Now
August 3, 2012
Jennifer Lopez has officially jumped on the members-only e-commerce bandwagon with her new site Teeology.com. The site touts “Design by Democracy” as one of its tenets: members vote on t-shirt designs, and the winning designs are then created and made available on the site in addition to the premium basics collection. Prices range from $18 for a tee from the premium basics collection to $34.50 for a design from the winning tee collection. J-Lo’s tees are much cheaper than Gwyneth Paltrow’s $90 GOOP x Kain tee, and unlike these subscription-only sites, you don’t have to pay to get members-only prices.