PHOTOS: It Girl Fashion Stylist Katie Grand Lands A Collab Deal With Hogan
September 20, 2012
Stylist-turned-print-editor Katie Grand may not be instantly recognizable in the states, but as the editor-in-chief of LOVE magazine—a bi-annual fashion, beauty and pop-art magazine she launched herself—she’s one of Europe’s hottest sartorial commodities, so it’s no wonder that Hogan plucked her for their newest designer collaboration. The venerable do-it-all fashion darling (and almost-Mulberry creative director), who’s almost never seen without a cropped moto jacket or a black blazer, designed a spring capsule collection of sneakers, ballerina flats, purses and oval sunglasses for the Italian label. The partnership comes a full two years after Hogan tapped—who else—Karl Lagerfeld for a four-time capsule.
“This is the first time I’ve done a collection in my name, so I wanted to work with people I knew,” Katie said in an interview with Derek Blasberg for her own mag.
And when it came to model casting, which is something Grand might call her top skill, she picked nobody but the best names in fashion, including Linda Evangelista, Alessandra Ambrosio, Cara Delevingne and Magdalena Frackowiak. Early photos of the collection reveal strong athletic influences with a timelessly retro twist. Katie Grand for Hogan will be in stores January 2013.
Katie Grand told Vogue that she took Hogan’s traditional aesthetic and reworked it to create her range: “A lot of people seem to think that the wedge trainer is a new idea,” she said, “but the it has been in the Hogan archive for years.”
Want more collaboration news? Check out Chris Benz’s unexpected partnership with the Cambridge Satchel Company, get your hands on Sephora x Pantone Universe’s Jewel Lacquer Collection, or see which E! News star’s HSN collab hit stores two days early.