This Is Major: Rachel Zoe Will Open A Blow Dry Bar In New York City
September 10, 2012
Like Rachel Zoe doesn’t have her bejeweled hands in enough projects, (just last week, she told us her Bravo show, The Rachel Zoe Project was renewed) and now she’s just announced her newest venture–a blow dry bar in New York City. This is one of the biggest beauty trends to rock the nation: a hair salon dedicated solely to gorgeous blow-outs. Yep, that’s right – no cuts, no color, just big round brushes and an army of blowdryers. If you’ve ever found yourself envying Rachel Zoe’s signature hair, a la her vivacious hairstylist, Joey, this is right up your alley. Rachel Zoe’s hair salon, dubbed “DreamDry,” will debut in New York City’s Flatiron neighborhood later this year, according to People.
Zoe says the concept will focus on “unprecedented, highly personalized services,” leading to the “ultimate blowout.” While currently, blowdry bars Blow and DryBar are leading the trend in New York City, Zoe says her new salon will “take the blow-dry concept to the next level,” adding, “We’re in the final stages of developing some amazing programs and technologies that will be totally unique to the overall DreamDry experience.”
According to Zoe, DreamDry will eventually expand outside of New York City. Big news for all of us crazed Zoe fans! Stay tuned for more updates.
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