TOMS Is Launching A Higher-Priced Line -- TOMS+ -- This August
Justine Ingersoll Schwartz
March 21, 2012
TOMS is proving to be more than just a one-note; since last year, they’ve diversified with ballet flats, a collaboration with the Olsen twins, and the launch of sunglasses. Now they’re adding a higher-end collection of flats to their roster this fall; according to Racked, the company will launch TOMS+ in August, which will retailer for $100-140 and sell at Neiman Marcus and Bergdorf Goodman. Founder Blake Mycoskie told WWD‘s Footwear News:
We’ve spent a lot of time creating this line, picking out premium materials and using different design techniques.