YSL's Limited-Edition Facebook Palette Is For Fans Only #Genius
Justine Ingersoll Schwartz
July 11, 2012
First, Oscar de la Renta launched a Facebook store on their fan page and sold products exclusively there, and now YSL is following suit with a limited edition “Devoted To Fans” shadow palette that is being sold through their Facebook page next week. There were only 1,650 palettes produced, and when the palette becomes available on July 19th, the brand’s 340,000 (and counting) followers will have to vie for them. Nice job (to whoever’s in charge of social media promotions at YSL).