You're busy - we know, we know - we hear it all the time. The busy career woman doesn't have time to shop. She doesn't even have time to browse the web much less paw through endless piles of cashmere sweaters at the mall. But she still wants to look good and stay on top of the trends.

Relax. We’re going to tell you what to buy. We study the trends and surf the web for the best items and then send you a link in the SheFinds weekly newsletter. We also find you online coupons if they exist. All you have to do is click. SheFinds doesn’t carry any inventory, so we don't push anything we wouldn't wear.

Frequently Asked Questions — F.A.Q.

1. Help: I subscribed, but I don't receive the SheFinds Newsletter!
2. What is SheFinds.com?
3. Who is behind SheFinds.com?
4. I would like to send a press release to the editor.
5. Is the SheFinds Newsletter really free?
6. Can I get access to previous editions of the SheFinds Newsletter?
7. What will happen with my personal details after I sign up for the SheFinds Newsletter?
8. When does the SheFinds Newsletter get sent out?
9. I experience email difficulties when receiving the SheFinds Newsletter.
10. How can I cancel my subscription or edit my personal details?
11. Do you offer an RSS/XML feed for the SheFinds Newsletter?
12. Can I publish or reproduce your trends?
13. Can I buy advertising?
14. Can we trade links?
15. What is your revenue model?
16. Do you offer personal shopping services?

1. Help: I subscribed, but I don't receive the SheFinds Newsletter!

If you no longer receive SheFinds.com's weekly SheFinds Newsletter, it is probably being blocked by your company or your ISP spam filter. This is something we have very little control over. However, don't despair just yet, because there are a few solutions:
If you're subscribed to the SheFinds.com newsletter but you're no longer receiving it (or maybe even never received it at all!), it is probably being blocked by your company or internet provider's filters. Unfortunately, this is something we have no control over. Don't despair, because there are a few solutions:

1. Ask your company or internet provider's administrator to always accept email messages from 'hello@shefinds.com'. Also, ask them if they keep a 'spam' folder for your account which may contain our newsletter (and many other important email messages that never made it to your inbox!). In this folder, you can normally indicate which senders aren't spam, and should thus be allowed to go through.

2. Add 'hello@shefinds.com' to the personal address list or friends list in your email program.

3. Or change your email address to a different one that isn't filtered by a third party, for example your private Yahoo, Gmail or Hotmail account.

2. What is SheFinds.com?

SheFinds.com editors scan the internet for online shopping "finds."We focus on fashion and beauty, but will occasionally alert you to wonderful products for your home as well.  Please sign-up for our weekly newsletter. For daily trends check-out our blog.

So whether you're a shopping fanatic or fatality, fashionista or frump, fellow ecommerce enthusiast, or just interested in staying on top of the latest finds, SheFinds.com will instantly bring you up-to-date by getting the nets most promising finds right in front of you. Findings are aggregated in a full color, free weekly newsletter and daily blog, read by thousands of readers in the US and abroad.

To check out the most recent SheFinds Newsletter, go to our Archive page.  Last but not least, our Press Page will help you answer any media related questions.

Established in 2004, SheFinds.com is headquartered in New York City in the USA

3. Who is behind SheFinds.com?

SheFinds, MomFinds are divisions of White Cat Media, Inc.

© 2004 Jason Berger

Michelle Madhok. Michelle Madhok is Founder of SheFinds.com and MomFinds.com, online publications distributed via e-mail and blogs that help busy women everywhere shop the web for the latest beauty and style finds. A widely regarded expert in online shopping, Michelle is also the style columnist for and a contributing editor for MSN Shopping, Cotton Incorporated and the American Heart Association. Her style and shopping tips have been featured in numerous newspapers and magazines, radio and television interviews, including Metro newspapers in New York and Boston,Women's Wear Daily, The Tyra Banks show, NBC, Investor's Business Daily, The Chicago Tribune, The New York Post, and the Washington Post. Prior to launching SheFinds, Michelle enjoyed a career in new media. First, she was the Director of Entertainment Marketing for CBS Broadcasting New Media and then she was the Group Director of Editorial Products for women and oversaw all content for women at AOL. Michelle has a BS in Communications from UC Berkeley and a MS in Marketing from Northwestern University. She currently resides in New York City. To contact Michelle, write to .

SheFinds Team:

Managing Editor: Bryn Taylor

Bryn has always been drawn to all things stylish, and has been lucky enough to parlay her love of fashion into a full-time career. Starting out as a costume designer, Bryn transitioned into the world of fashion when she became a stylist for magazines, runway, and film. Some past clients include Gotham Magazine, Hamptons Magazine, Teen Vogue, Rita Hazan, and House of Lavande. Bryn has also worked with several clients one on one, helping them define their own personal styles, while seeking out the best deals both on foot and online. She is a graduate of Northwestern University, and makes her home in New York City.

Chief Strategy Officer: Michael Palka

 Michael has been a director and advisor to White Cat Media/SheFinds.com since 2005. He has 20 years of experience spanning Internet technology, consumer products, and retail. Most recently, Michael was Vice President of business development for iCrossing Inc. Prior, he held various senior level positions at Ask.com with general management responsibility for the search technology group and Paid Inclusion advertising business. Michael began his career in consumer products managing businesses in excess of $100 million for Sara Lee, Mattel, and Bristol Myers.

Website Design: Vadym Polenchuk
Website Hardcode: Dmitry Martyanov
Newsletter Design: Caron Andregg
Illustrations: Rob Hudak

White Cat Media Inc. Strategic Advisory Board:

 

 

Ted Scofield

 

Ted is an entrepreneur, attorney and a writer who relishes his role as counselor to fellow entrepreneurs and the investors who support them.

Ted began his legal career in New York with Orrick, Herrington & Sutcliffe LLP, a prominent firm founded in 1863 with sixteen offices in seven countries on three continents. While working in Orrick’s federal securities group, he advised companies and underwriters on the private and public offering of both equity and debt. Today, in addition to his role at Furnari Levine LLP, Ted serves as Chief Operating Officer & General Counsel for PFF Entertainment, LLC, a New York based venture, and Strategic Advisor to Tango magazine, which he advised during its successful launch.

Ted has been a guest speaker on venture capital and e-commerce at Vanderbilt University’s Owen Graduate School of Management, was a featured panelist at a New Venture Conference, and has been interviewed on Radio Wall Street and nationally syndicated radio show "Eye on the Internet."

 Ed Hoffman President, The Varick Group

In 2006, Edward founded The Varick Group, a brand positioning and marketing strategy consultancy, to provide communications and media relations expertise. Working with organizations and personalities in the food and lifestyle-branded industries, he works a diverse selection of clients—from industry leaders to category innovators to entrepreneurs.

Edward has spent his 14-year career in strategic marketing communications, working with many of the world’s largest, most brand-centric companies. He has developed award-winning marketing programs that have quantifiably increased his clients’ businesses. Edward’s diverse experience spans multiple disciplines, including market research, product management, integrated marketing and brand positioning/identity. Developing and honing his expertise at leading organizations, such as Ketchum, Landor Associates and Technomic, Inc., allowed him to work with top client companies and some of the smartest and most creative professionals in the industry.

 

4. I would like to send a press release to the editor.

Please send all product pitches and information to:
Email:   (Save a tree! send us the press kit via email)
Postal: 33 Riverside Dr.
Suite 5E
NY, NY 10023
We can't guarantee we'll review your product, but we will consider anything that has to do with exciting fashion, beauty or household items for purchase online.  You should also sign-up for our press list so we can alert you when we are looking for products.

5. Is the SheFinds Newsletter really free?

YES, the SheFinds Newsletter is free.

6. Can I get access to previous editions of the SheFinds Newsletter?

Yes, simply go to shefinds.com/archive/

7. What will happen with my personal details after I sign up for the SheFinds Newsletter?

Nothing! We will obviously use your email address to send you the newsletter and a limited number of promotional emails and that is it. We will NEVER release your email address or any other personal information to any third party. And you may opt out at any time, by clicking on the  "manage my subscription " link on the bottom of each email newsletter. 

8. When does the SheFinds Newsletter get sent out?

The SheFinds Newsletter gets sent out every Tuesday and Thursday. Sponsored emails may be sent Monday, Wednesday or Friday.

9. I experience email difficulties when receiving the SheFinds Newsletter.

Just send an email to , stating the exact problem(s). Our tech support will try to solve your problem as quickly as they can. Also, you can always view the latest issue of the SheFinds Newsletter by going to the SheFinds.com homepage. If you can't see the images in the SheFinds newsletter you probably subscribed to the text version. You need to subscribe to the html version to see the lovely shefinds graphics. To update your preferences click on the manage my subscription link on the bottom of the email newsletter.
10. How can I cancel my subscription or edit my personal details?

Just go to the click on the manage my subscription link on the bottom of the email newsletter. In two easy steps you can change your registered email address or cancel your subscription altogether.

11. Do you offer an RSS/XML feed for the SheFinds Newsletter?

At this point you can only receive the SheFinds newsletters via email. You can however subscribe to an RSS/XML feed of blog.shefinds.com at http://www.shefinds.com/blog/index.php/weblog/rss_2.0/

12. Can I publish or reproduce your finds?

Yes, be our guest. As long as you properly credit the source, SheFinds.com, and add/publish our URL, SheFinds.com, you can publish or reproduce up to 40 words from a SheFinds newsletter or blog entry.

13. Can I buy advertising?

Yes we do accept advertising in the SheFinds and SheFindsMom email newsletters. For the current opportunities please send an email to .
14. Can we trade links?

We rarely trade links, however you may inquire about paying for a link by emailing . If you are an editorial site send an email to for cross promotion opportunities. You can buy a link on http://blog.shefinds.com/ for $25/week by visiting this link ›››

You can buy a link on http://blog.shefindsmom.com/ for $25/week by visiting this link ›››


15. What is your revenue model?

SheFinds is supported by a combination of advertisers, preferred retailers and commission relationships with a selection of retailers. We like to call our model retail placement.  Email and blog entries are written by writers and links to buy are inserted by a producer after the editorial is approved.  Writers are never told what to choose by a retailer, however should you purchase an item via a SheFinds newsletter or blog entry, we will often receive a small commission on the sale or a store may have paid to be the "buy it" link on an item. This revenue share is what keeps SheFinds free for you.

Other advertising relationships are labeled “Featured Link”, “Custom Mail” or “Friend of SheFinds.”

16. Do you offer personal shopping services?

 

We no longer offer personal shopping services, however we can assist you in finding a personal shopper.

We do offer the SheFinds Itineraries service:
Coming to New York? Know where to shop, eat, sleep or spa? SheFinds does. We can customize a one to four day self-tour sheet based on your interests for $75/day. Eliminate the "I don't know" factor that has you roaming around aimlessly and stumbling into so-not-you boutiques.

Contact to find out more.