
What: Lash Control Mascara
Why: Every time I buy a new tube of mascara, I secretly cry a little (on the inside, of course), knowing that my last tube would still be half full if not for the constant tissue wipe-downs necessary to keep me from looking like a lady of the night. But no more, since the geniuses behind Lash Control mascara are apparently just as sick of banishing half their beauty booty to the trashcan as I am. They’ve created a patented tube that features a gel-filled “wiper sleeve†at its mouth. Just squeeze the bright pink wiper sleeve as you remove the wand–-hard if you want lightly darkened, separated lashes, or softer if you want more dramatic lashes-–and you get the exact amount of mascara you want. If Goldilocks was to test-drive mascara instead of slurp down porridge, she certainly would pick Lash Control as her go-to: neither too much nor too little, it’s just right.
Price: $18
Get Yours: LashControl.com
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