Beauty Trend: Tubed Lashes from Blinc
July 12, 2007
What: Blinc Kiss Me Mascara
Why: While fake eyelash extensions might be all the rage, at $300 a pop, we think it’s a little much for two weeks of fluttering lashes (unless, of course, it allowed us to snag some super-hot date. But that would be a different story.)
Our obsession with eyelashes took us to another trend: tubing. Unlike traditional mascara that ‘cakes’ on, tubing mascara forms an encapsulating tube around each individual lash, promising to outswim and outsweat your traditional appliqué. Leading the charge is Blinc –- an eyes-only company whose tube-u-lar product has graced nearly every celebrity face you can imagine. Luckily, you don’t have to be a star to try this trend -– at only $24, the tubes can be yours.
The product is simple enough to use — apply like regular mascara and when you’re ready to take it off, use some warm water and light pressure and the tubes slide away…no harsh makeup removers required. Although it’s a little eerie at first to see the tubes in your hand, we were impressed with the lengthening -– and lasting -– results.
Get Yours: Sephora.com
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