Coach Is Buying Stuart Weitzman As Part Of Its "Brand Transformation"
January 6, 2015
In today’s news we didn’t see coming, representatives for Coach announced that the brand is acquiring Stuart Weitzman. This marks Coach’s first acquisition, but given Stuart Weitzman’s recent popularity with celebs like Jennifer Lawrence, Olivia Palermo, Naya Rivera and more it seems very smart.
Of the acquisition, Coach’s CEO Victor Luis says it’s all part of Coach’s brand transformation. You’ll note the look (and price point) of Coach bag, shoes and clothing has been markedly different under the creative direction of Stuart Vevers; Coach is now hoping to leverage Stuart Weitzman’s expertise in fashion and fit to further grow their brand.
On the flip side, Coach will be using their international cache to help grow the Stuart Weitzman brand on a global scale. “We look forward to advancing Stuart Weitzman’s global development, especially by leveraging Coach’s international infrastructure and expertise in handbags and accessories,” Luis says.
So what happens when two accessory powerhouses join forces? Does one outshine the other? Does everyone benefit? Only time will tell.
[Photo: Stuart Weitzman]