EXCLUSIVE! Celebrity Wedding Planner Yifat Oren On Her New Bridesmaid Collab

Large Editorial Image
view slideshow


February 2, 2015

In my past life I worked in the weddings business and if there was one wedding planner whose work I always loved, it was Yifat Oren. Simply put, she is one of the most talented party planners out there–every event she styles is somehow more beautiful and unique than the last.

So when I heard she was branching out and doing a line of bridesmaids dresses with Rory Beca–who we also love here at SHEfinds–I just had to get exclusive deets. Here, Yifat talks about what makes her bridesmaid dresses different than the rest and why all of the A-listers request her by name.

SHEfinds: How did this collaboration with Rory Beca come about?

Yifat Oren: I’ve produced many weddings around the world for some of the world’s most discerning ladies. One of the most common gripes over the years has been a lack of chic, stylish bridesmaid dresses. While looking for sophisticated, fashion-forward dresses, brides also want their bridesmaids to look and feel their best, no matter their shape or size. There was not much out there that offers elegance, style and a price point that is palatable for many people. I’ve known Rory for a while and love her style sensibility and the fit of her clothes. The collaboration was borne out of our mutual respect and admiration for each other’s work and fell into place organically. Though we have a different aesthetic point of view we definitely have compatible aesthetics and are both able to bring something different to the table that we believe has resulted in the stunning creation of MAID.

SF: What was your thought process when designing the gowns? How are they different than other bridesmaid options?

YO: We wanted to create a line of bridesmaid dresses that were easy to wear, unfussy yet refined and that can really be worn again (not just on the wedding day). We also wanted to create a line of dresses that is affordable and accessible to all women. MAIDS is unlike other bridesmaid dress options because it is a fashionable dress foremost, then a bridesmaid dress. And really, women will want to wear them again.

SF: You’ve done some of the biggest celeb weddings ever–how did you get your start in the business?

YO: I was quite young when I started, and very eager. I took on any client that would have me. I have always loved the design aspect of this business and I took the time to hone my skills and define myself that way. I have become known for an aesthetic that is at once opulent and yet highly understated. I think it’s my ability to see the macro, the overall vision of the event and the technical production, and well as the very minute and beautiful details that has helped propel my work to the highest level. It’s really why I love to do it. I don’t pursue celebrities but I am happy to count some of my favorite actresses as clients and friends including Reese Witherspoon, Drew Barrymore, Cameron Diaz, Natalie Portman, and Anne Hathaway.

SF: You’ve seen countless weddings–what’s the one most important piece of advice you give your brides?

YO: Well, know when to practice restraint. I have seen some clients just keep going and going, until the original design has really lost its integrity. Remember, more is not necessarily more beautiful. I think the trend is to exercise understated elegance.

SF: What are some of your favorite wedding trends these days?

YO: Well, let’s just hope we can retire the mason jars pretty soon please. The only way I can answer this question is that my favorite trend is not to follow trends, but rather create your own. #pinnomore

Click through the slideshow to shop Yifat’s new bridesmaid collection now.

And be sure to check out cute ways to ask your friends to be your bridesmaids and things you should never say to your bridesmaids.

 

Shop bridesmaid dresses

More bridesmaid dresses | 3 of 1395 »

Monique Lhuillier Bridesmaids V Neck Ruffle Gown

Buy Now

Bridesmaids Lace Bodice V Back Dress by

Monique Lhuillier

Buy Now

Bridesmaids Strapless Dress with Removable Skirt by

Monique Lhuillier

Buy Now

  • This Silicone Beauty Sponge Is A Total Game-Changer

    This Silicone Beauty Sponge Is A Total Game-Changer

    Beauty

    today

  • Once And For All, Here's How To Stop A Hangnail From Getting Worse #SHEfindsSolutions

    Once And For All, Here's How To Stop A Hangnail From Getting Worse #SHEfindsSolutions

    Beauty

    today

  • Nordstrom Has So Many Cute, Cheap Finds Under $26 Right Now--Don't Miss These Deals!

    Nordstrom Has So Many Cute, Cheap Finds Under $26 Right Now--Don't Miss These Deals!

    Style

    today

  • Dermalogica's Daily Microfoliant Is The Best Exfoliator For Women With Dry Skin

    Dermalogica's Daily Microfoliant Is The Best Exfoliator For Women With Dry Skin

    Beauty

    today

  • The Perfect Summer-To-Fall Transition Dress Is On Sale For Just $35 At Zappos Right Now

    The Perfect Summer-To-Fall Transition Dress Is On Sale For Just $35 At Zappos Right Now

    Style

    today

  • Pin These Pretty Side Part Hairstyle Ideas For Those Days When You Need Simple Hair Inspo

    Pin These Pretty Side Part Hairstyle Ideas For Those Days When You Need Simple Hair Inspo

    Beauty

    today

  • Use Our Exclusive Promo Code To Get 30% Off The Allure x Case-Mate Selfie Case

    Use Our Exclusive Promo Code To Get 30% Off The Allure x Case-Mate Selfie Case

    Shop

    today

  • Sneak Peek! Here's Your First Look At A New Day, One Of The Awesome New Brands Coming To Target For Fall

    Sneak Peek! Here's Your First Look At A New Day, One Of The Awesome New Brands Coming To Target For Fall

    Style

    today

  • Get Winky Lux's Brand New Mini Lip Pill Kit For Only $12 With Our Exclusive Promo Code

    Get Winky Lux's Brand New Mini Lip Pill Kit For Only $12 With Our Exclusive Promo Code

    Beauty

    today

  • Weekend Project: Make Your Own Soothing Cuticle Cream

    Weekend Project: Make Your Own Soothing Cuticle Cream

    Beauty

    today

  • Love Your Legs? Show Them Off In An Asymmetric Hem Dress This Summer

    Love Your Legs? Show Them Off In An Asymmetric Hem Dress This Summer

    Style

    1 day

  • 9 Kiehl's Products Every Woman Should Own

    9 Kiehl's Products Every Woman Should Own

    Beauty

    1 day

  • How To Make Your Own Wonder Woman Halloween Costume

    How To Make Your Own Wonder Woman Halloween Costume

    Style

    1 day

  • Drop Everything--The New NARS Velvet Matte Foundation Stick Is Now Available At Sephora!

    Drop Everything--The New NARS Velvet Matte Foundation Stick Is Now Available At Sephora!

    Beauty

    1 day

  • 5 Target Beauty Products Every Woman Should Own

    5 Target Beauty Products Every Woman Should Own

    Beauty

    1 day

  • Fear Not! These Crop Top Outfit Ideas Will Totally Inspire You To Try One ASAP

    Fear Not! These Crop Top Outfit Ideas Will Totally Inspire You To Try One ASAP

    Style

    1 day

  • This Is The Best End-Of-Summer Mask If Your Skin Needs Some Serious TLC

    This Is The Best End-Of-Summer Mask If Your Skin Needs Some Serious TLC

    Beauty

    1 day

  • Shop The Best Slip Dresses Under $50

    Shop The Best Slip Dresses Under $50

    Style

    1 day

  • Ivory Ella's Leggings Are <em>So</em> Soft And Comfortable--Add A Pair To Your Collection ASAP

    Ivory Ella's Leggings Are So Soft And Comfortable--Add A Pair To Your Collection ASAP

    Style

    1 day

  • We Tried Peel-Off Lip Stain--And Here's What Happened

    We Tried Peel-Off Lip Stain--And Here's What Happened

    Beauty

    1 day

  • I Tried Hanacure’s Skin-Tightening Face Mask, And This Is What Happened

    I Tried Hanacure’s Skin-Tightening Face Mask, And This Is What Happened

    2 days

  • 9 Natural Products You Need From Sephora For Your Hair, Skin And Nails

    9 Natural Products You Need From Sephora For Your Hair, Skin And Nails

    Beauty

    2 days

  • 4 Foundation Hacks Every Woman Over 30 Needs To Know

    4 Foundation Hacks Every Woman Over 30 Needs To Know

    Beauty

    2 days

  • Here's What's Coming To Zara This Month--Yas!

    Here's What's Coming To Zara This Month--Yas!

    Style

    2 days

  • A Beginner's Guide To Aromatherapy & Essential Oils #WellnessWednesday

    A Beginner's Guide To Aromatherapy & Essential Oils #WellnessWednesday

    Beauty

    2 days

  • These Are The Best Wireless Bras That Are SO Soft And Make Your Boobs Look Amazing

    These Are The Best Wireless Bras That Are SO Soft And Make Your Boobs Look Amazing

    3 days

  • Urban Decay Is Launching 15 New Vice Lipsticks--And You HAVE To See Them

    Urban Decay Is Launching 15 New Vice Lipsticks--And You HAVE To See Them

    Beauty

    3 days

  • What To Wear To Disney World: Rose Gold Minnie Mouse Ears And More!

    What To Wear To Disney World: Rose Gold Minnie Mouse Ears And More!

    Style

    4 days

  • FYI, Nordstrom's Bestselling Moto Leggings Are Back In Stock (But Probably Not For Long)

    FYI, Nordstrom's Bestselling Moto Leggings Are Back In Stock (But Probably Not For Long)

    Style

    4 days

  • These Loafers Are Anything But Boring--Invest In A Pair To Upgrade Your Shoe Collection ASAP

    These Loafers Are Anything But Boring--Invest In A Pair To Upgrade Your Shoe Collection ASAP

    Style

    4 days

  • Don't Wait Until September--The Best Booties Are On Sale For $39 <em>Right Now</em>

    Don't Wait Until September--The Best Booties Are On Sale For $39 Right Now

    Style

    4 days

  • Are Emma Stone And Andrew Garfield Back Together?

    Are Emma Stone And Andrew Garfield Back Together?

    Celebrity

    today

  • Here's Everything You Need To DIY A Hot Dog Snapchat Filter Halloween Costume

    Here's Everything You Need To DIY A Hot Dog Snapchat Filter Halloween Costume

    Style

    today

  • This Dutch Model Looks EXACTLY Like Gigi Hadid & We're Freaking Out!

    This Dutch Model Looks EXACTLY Like Gigi Hadid & We're Freaking Out!

    Celebrity

    today

  • HUDA Beauty Just Announced Something Major & Fans Are Freaking Out!

    HUDA Beauty Just Announced Something Major & Fans Are Freaking Out!

    Beauty

    today

  • The One Lipstick Mistake Women Over 40 Make That’s Aging Them

    The One Lipstick Mistake Women Over 40 Make That’s Aging Them

    Beauty

    today

  • Did Beyoncé Really Not Realize That Her Outfit Was Completely See-Thru?

    Did Beyoncé Really Not Realize That Her Outfit Was Completely See-Thru?

    Celebrity

    today

  • All The Fashion Girls Are Wearing These $35 Mules From Target

    All The Fashion Girls Are Wearing These $35 Mules From Target

    Style

    today

  • 7 Celebrity Exes Who Are Still Friends

    7 Celebrity Exes Who Are Still Friends

    Celebrity

    today

  • Here's Everything You'll Need To Be Eleven From 'Stranger Things' For Halloween

    Here's Everything You'll Need To Be Eleven From 'Stranger Things' For Halloween

    Style

    today

  • What Is Rihanna Wearing? She's Practically Naked!

    What Is Rihanna Wearing? She's Practically Naked!

    Celebrity

    1 day

  • The One Hot Drink Doctors Say You Should Have For Your Hair, Skin & Nails

    The One Hot Drink Doctors Say You Should Have For Your Hair, Skin & Nails

    Beauty

    1 day

  • The Weeknd Just Released New Merch Apparel, And Fans Are Freaking Out!

    The Weeknd Just Released New Merch Apparel, And Fans Are Freaking Out!

    Style

    1 day

  • ThirdLove's 'Fit Finder' Will Make You Believe In Online Bra Shopping Again

    ThirdLove's 'Fit Finder' Will Make You Believe In Online Bra Shopping Again

    Style

    1 day

  • Kendall Jenner Just Cut Her Hair SO Short & We Hardly Recognize Her!

    Kendall Jenner Just Cut Her Hair SO Short & We Hardly Recognize Her!

    Celebrity

    1 day

  • Celebrities That Are Much Older Than You Think

    Celebrities That Are Much Older Than You Think

    Celebrity

    1 day

  • 5 Times Celebs With Big Boobs Wore Shirts As Dresses And Were Total #FashionGoals

    5 Times Celebs With Big Boobs Wore Shirts As Dresses And Were Total #FashionGoals

    Celebrity

    1 day

  • Did Kim Kardashian Really Not Realize That Her Outfit Was Completely See-Thru?

    Did Kim Kardashian Really Not Realize That Her Outfit Was Completely See-Thru?

    Celebrity

    2 days

  • The One Morning Vitamin Doctors Say You Should Have For Your Hair, Skin & Nails

    The One Morning Vitamin Doctors Say You Should Have For Your Hair, Skin & Nails

    Beauty

    2 days

  • Drop Everything You're Doing -- Target Just Released Some Major News!

    Drop Everything You're Doing -- Target Just Released Some Major News!

    Style

    2 days

  • 6 At-Home Remedies For Peeling Feet

    6 At-Home Remedies For Peeling Feet

    Beauty

    2 days

  • Hold Up - Kylie Cosmetics Is Worth HOW MUCH?

    Hold Up - Kylie Cosmetics Is Worth HOW MUCH?

    Beauty

    2 days

  • Once And For All, These Are The Best Vitamins For Your Hair, Skin & Nails That Actually Work

    Once And For All, These Are The Best Vitamins For Your Hair, Skin & Nails That Actually Work

    Beauty

    2 days