Sharka Chakra Turns White Denim Green

What: Sharka Chakra SunBaked White Eco-Jeans

Why: If summer means white jeans to you, but you’re feeling troubled by the environmental effects of the harsh bleaches used in producing white jeans, you’ll love Sharka Chakra’s new SunBaked White Eco-Jeans. Sharka Chakra is a British premium denim and eco-luxury brand that is popular with stars. And in order to protect the earth from industrial quantities of bleach, their supersoft cotton is naturally lightened by the sun shining on the foothills of India. The cotton is then hand-woven into cloth and hand-stiched into cigarette-leg jeans, all by fair-trade laborers who earn market wages for their work. By the way, the jeans cost ₤220, or about $439. So get over your fear of white jeans - not only are they in fashion, now they're eco-friendly too. 

Get Yours: sharkahchakra.com

Peruse our Denim Guide for more trendy finds. 

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This entry was posted on Thursday, July 3rd, 2008 at 12:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.