Instagram Is Making A Snapchat Of It's Own #Copycats

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December 13, 2013

After Snapchat reportedly turned down a $3 billion offer from Facebook, Mark Zuckerberg and his “friends” (minions) said, “Who needs’em?”. Since FB owns Instagram, the company figured they could just make a few additions to everyone’s fave photo app and have a Snapchat of it’s own. And that’s exactly what they did.

Instagram Direct launched yesterday and it’s already a big deal. So here’s what you need to know. The new feature allows you to send videos and pictures to 15 of your friends–not your followers. Instead of seeing Snapchats for just a few seconds, you can view the media for 15 seconds and watch it over and over again (guess that means no nudie pics). Nothing disappears. You can also message your friends through the app, so you can talk about your ridiculous faces and share what that too-dark video was all about. And yes, this feature is available now for everyone, so we can bet that you’ve already whipped out your phone to test it out.

We kind of have a soft spot for Snapchat, so we really hope this doesn’t take it over. To see Instagram Direct in action, check out the video here. What do you think? Are you a fan of the new Snapchat?

In other news, Taylor Swift got a haircutWWD announced the top gifts of 2013, and Beyonce dropped a new album

[Photo Credit: Instagram]

 

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