Meet Elisa Dahan, The Multi-Tasking Mom/ Fashion Entrepreneur Behind Mackage
July 9, 2014
Every winter, without fail, there’s a Mackage coat at the top of our wishlist. Their outerwear is always so good that it’s just exactly what we want to wear. And then they went and introduced handbags?! Too much goodness!
We’ve been secretly coveting a closetful of Mackage for years now, so it was about time that we talked to the creative genius behind the brand. Turns out she’s a totally normal, down-to-earth, gourmet-cooking mom-of-two–yeah, we pretty much love her. And you will, too. Meet Elisa Dahan, the Co-Creative Director of Mackage below, then click through the slideshow to shop some of current Mackage faves.
SHEfinds: What inspired Mackage? How’d you get your start?
Elisa Dahan: When we were younger, we would always work on little projects together. We would find cool sweaters, revamp them and sell them to our friends. We even opened a store together when we were 16. We always knew we wanted to work together, so this was the perfect opportunity. The back story of our adventure together began with Eran’s brothers’ company [APP Group, Inc.] and their involvement in the leather industry. Eran joined them to do a contemporary leather collection and it was very well-received, so I joined one season later and we started working on what Mackage is today.
SF: You recently made the transition from outerwear to handbags–what brought that about?
ED: The fact that we started as a leather collection made this a natural evolution. Plus, we love architecture. We always said if we weren’t designers, we would be architects. Designing handbag is like architecture to us.
SF: What about Mackage Mini? What inspired you to branch out into children’s?
ED: It was a selfish project. I was looking for a cool and warm coat for my son Nathan and I was not happy with what I found, everything that looked hip did not have the components I needed to also keep him warm. So I took matters into my own hands and convinced Eran it was time to branch out into kids.
SF: Speaking on children, I heard you cook for your family every night? How the heck do you manage that?
ED: Planning is key. You can make anything work when you are organized. I have a very tight schedule, but every minute is accounted for. I travel a lot as well so sometimes I spend my Sunday cooking and freezing in single portions so that my kids always have a home-cooked meal.
SF: What’s on the menu tonight?
ED: Tonight a BBQ salmon salad. My hubby and I are trying to eat very healthy these days, so no carbs for dinner!
SF: What’s next for Mackage? Anything exciting you can share?
ED: I think the next step for Mackage would be to have our first stand-alone store in Canada. Our Soho boutique has done so well that it just seems like the right next move for us.
SF: What’s your long-term vision for Mackage?
ED: The vision for Mackage would be to one day become a full lifestyle brand–to move beyond just outerwear, handbags and kids. Mackage is meant to make you feel confident and sexy. For us, your coat, handbag and shoes are the essentials–they make your outfit. Therefore we ensure that our coats are not just something to keep you warm, but they actually make the outfit. A Mackage handbag is the finishing touch.
See for yourself why we’re so into Mackage by clicking through the slideshow.