Mulberry Is Now The World's Best-Performing Fashion House. Thanks, Alexa Chung.
July 19, 2011
Alexa Chung and her eponymous Mulberry bag
Mulberry has just been named the world’s top retailer, since the brand’s worth soared from $267 million to a whopping $1.65 billion in the past year alone. How did the brand see such a meteoric rise to fame in just 12 months? Our money (and theirs) is on Alexa Chung.
The Mulberry “Alexa” bag (named for the always fashion-forward Alexa Chung) actually accounts for 30 percent of the entire brand’s sales, according to the Daily Mail. And with bags ranging in price from $850 on the low end to $6,050 on the high end, they’re sure to further the brand’s skyrocketing growth.