Rachel Zoe Can Now Add 'Chief Stylist' To Her Growing Resume

Large Editorial Image
view slideshow


January 8, 2013

Though her clothing line may not be doing as well as planned, we didn’t expect Rachel Zoe to hop into bed with a Kardashian so soon—in business, that is. It was announced today that Zoe will be serving as the new chief stylist for online discount shoetailer, ShoeDazzle, a brand co-founded by Kimmy K herself. This is an interesting move for both parties. On one hand, it’s obvious that the site is looking to improve their appeal with a more fashion-forward contingent. Meanwhile, Zoe is likely trying to follow the Kardashian model of making lots and lots of cash-ola through more affordable products—average price of a pair of ShoeDazzle shoes: $39.95.

In the end, it could work out well for both. A survey of 50,000 of their customers far and away preferred Zoe as the person from whom they’re most likely to take style advice. This month, ShoeDazzle will begin airing a television commercial featuring Zoe and the site will start sending out emails featuring her fashion tips. “The Rachel Zoe Project” will also conveniently premiere this spring on Bravo. As for ShoeDazzle, its revenues were up to $100 million last year and even more growth is expected in the coming year.

In an interview with WWD, ShoeDazzle co-founder Brian Lee (pictured above) spoke of the collaboration:

I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.

Given that, there is still no amount of fashion cred that can help some of the site’s current offerings. Click through for 6 of the uglier styles ShoeDazzle now features. We hope that RZ’s turn at the helm can help fix this problem.

And tell us what you think. Is this a good or bad move for the normally high-fashion Zoe? How do you think ShoeDazzle will change? Sound off in the comments below.

For more Rachel Zoe, check out the RZ-designed dress worn by Carly Rae Jepsen, shop her jewelry on Charm & Chain and nab her AllSaints Spitalfields Soviet coat.

 

 

Shop rachel zoe

More rachel zoe | 3 of 2287 »

Elinor Jumpsuit by

Rachel Zoe

Buy Now

- Hasley Off-the-shoulder Crochet-trimmed Cotton-gauze Maxi Dress - White by

Rachel Zoe

Buy Now

Elinor Pearl Collar Jumpsuit by

Rachel Zoe

Buy Now

  • These Are The 5 Best Under $50 Finds At Nordstrom's Anniversary Sale

    These Are The 5 Best Under $50 Finds At Nordstrom's Anniversary Sale

    Style

    today

  • The <em>Best</em> Black Work Pants Are On Sale At Nordstrom Right Now--Get A Pair ASAP

    The Best Black Work Pants Are On Sale At Nordstrom Right Now--Get A Pair ASAP

    Style

    today

  • These Leather BAGGU Handbags Are Total Game-Changers

    These Leather BAGGU Handbags Are Total Game-Changers

    Style

    today

  • This $20 Maxi Dress Is Perfection--No Wonder It Has <em>Tons</em> Of Rave Customer Reviews

    This $20 Maxi Dress Is Perfection--No Wonder It Has Tons Of Rave Customer Reviews

    Style

    today

  • Need A Mid-Summer Sandal Refresh? Get Over To Sole Society ASAP

    Need A Mid-Summer Sandal Refresh? Get Over To Sole Society ASAP

    Style

    2 days

  • Nothing Says Summer Quite Like Seersucker? Stock Up Now!

    Nothing Says Summer Quite Like Seersucker? Stock Up Now!

    Style

    2 days

  • Can't Figure Out How To Actually Wear Crop Flare Jeans? These Outfit Ideas Will Help

    Can't Figure Out How To Actually Wear Crop Flare Jeans? These Outfit Ideas Will Help

    Style

    2 days

  • These Overnight Eye Masks Really Make Your Skin Brighter <em>And</em> Less Puffy

    These Overnight Eye Masks Really Make Your Skin Brighter And Less Puffy

    Beauty

    2 days

  • Don't Miss Your Chance To Snag A Bestselling tarte Lip Gloss, Lip Tint Or Lip Creme For Just $10

    Don't Miss Your Chance To Snag A Bestselling tarte Lip Gloss, Lip Tint Or Lip Creme For Just $10

    Beauty

    2 days

  • These Gray Handbags Will Look Good With Literally <em>Any</em> Outfit

    These Gray Handbags Will Look Good With Literally Any Outfit

    Style

    2 days

  • Nordstrom's Anniversary Sale Is Live And Their Bestselling Black Leggings Are Only $11!

    Nordstrom's Anniversary Sale Is Live And Their Bestselling Black Leggings Are Only $11!

    Style

    2 days

  • McDonalds Is Making This Big Change To Its Stores

    McDonalds Is Making This Big Change To Its Stores

    Style

    today

  • Once And For All, This Is The Best Exercise To Get A Flat Stomach Fast

    Once And For All, This Is The Best Exercise To Get A Flat Stomach Fast

    Beauty

    today

  • One Of Your Favorite Teen Movies Is Coming To Netflix In August

    One Of Your Favorite Teen Movies Is Coming To Netflix In August

    Style

    1 day

  • Pringles Just Launched A Ramen Chicken Flavor, And It's Incredible!

    Pringles Just Launched A Ramen Chicken Flavor, And It's Incredible!

    Beauty

    2 days

  • Once And For All, This Is The Best Day Of The Week To Book A Flight

    Once And For All, This Is The Best Day Of The Week To Book A Flight

    Beauty

    2 days

  • Weekend Project: Make Your Own Relaxing--Edible!--Face Mask

    Weekend Project: Make Your Own Relaxing--Edible!--Face Mask

    Beauty

    2 days

  • Exactly How To Wear Denim If You're Under 5'2

    Exactly How To Wear Denim If You're Under 5'2"

    Style

    2 days

  • Sephora Is Making A Huge Change, And People Are Pissed Off About It

    Sephora Is Making A Huge Change, And People Are Pissed Off About It

    Beauty

    2 days

  • The One Thing You Should Eat With Breakfast For Your Hair, Skin & Nails

    The One Thing You Should Eat With Breakfast For Your Hair, Skin & Nails

    Beauty

    2 days

  • Once And For All, This Is The One Supplement You Should Take To Lose Weight Fast

    Once And For All, This Is The One Supplement You Should Take To Lose Weight Fast

    Beauty

    2 days

  • The Messiest Celebrity Breakups Of All Time

    The Messiest Celebrity Breakups Of All Time

    Celebrity

    2 days

  • DIY Face Masks For Dry Skin

    DIY Face Masks For Dry Skin

    Beauty

    3 days

  • These Fireball Gummy Bears Are The Booze-Flavored Candy You Never Realized You Needed

    These Fireball Gummy Bears Are The Booze-Flavored Candy You Never Realized You Needed

    Beauty

    3 days

  • Does Jennifer Garner Have A New Boyfriend? Find Out Who She's Dating!

    Does Jennifer Garner Have A New Boyfriend? Find Out Who She's Dating!

    Celebrity

    3 days

  • Instagram Just Ruined Everything For Everyone With This Big Change

    Instagram Just Ruined Everything For Everyone With This Big Change

    Beauty

    3 days

  • 9 Sephora Collection Products Every Woman Should Own

    9 Sephora Collection Products Every Woman Should Own

    Beauty

    3 days

  • Shop The Best Denim And Chambray Dresses For Summer Now

    Shop The Best Denim And Chambray Dresses For Summer Now

    Style

    3 days

  • ASOS Is Making This Big Change To Its Website

    ASOS Is Making This Big Change To Its Website

    Style

    3 days

  • Here's How To Ensure Your Makeup Stays Put, Even On The Hottest, Most Humid Summer Days

    Here's How To Ensure Your Makeup Stays Put, Even On The Hottest, Most Humid Summer Days

    Beauty

    3 days

  • These Are The Five Pieces Every Woman Should Have In Her Jewelry Box

    These Are The Five Pieces Every Woman Should Have In Her Jewelry Box

    Style

    3 days

  • Kim Kardashian Just Got One Step Closer To Being A First Lady

    Kim Kardashian Just Got One Step Closer To Being A First Lady

    Celebrity

    3 days

  • Check Out All The Pretty Pieces You Can Have Engraved For Free At Monica Vinader

    Check Out All The Pretty Pieces You Can Have Engraved For Free At Monica Vinader

    Style

    3 days