Shopbop's New Brand Glamorous Packs Some Serious Personality Punch

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July 24, 2013

I’m pretty sure I’m not the only one who stalks Shopbop‘s What’s New section on the reg, right? Well, thanks to my expert clicking and refreshing skills, I found the newly added brand Glamorous. The contemporary brand is inspired by both couture and streetwear, with closet staple pieces that are easy to mix and match. But above all else, Glamorous believes that fashion should be accessible and affordable. Just what I like to hear.

Shopbop buyer Jenny Fuchs gave us some inside scoop on this gem of a brand. Said Fuchs: “The buying team is always looking to find that new, under the radar brand that our customer probably hasn’t seen before”. She also tells us that Glamorous is one of those brands that has personality and is on trend. With pieces like the Geek Chic Sweatshirt ($67) and My Way Or The Highway Tee ($33), we couldn’t agree more. Fuchs gave us an idea of what we can expect from this brand for fall, “There are some great faux leather items and more novelty sweaters in fun prints!”.  Click the slideshow to see the entire line from this budget-friendly brand.

And don’t forget, today is the last day to get an extra 25% off Shopbop sale items!

For more news check out: Jay Z x Barneys holiday, help Talia Joy Castellano get her own MAC collection and designer Minnie Mouse ears

 

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