Cosmetic Executive Women, Inc. (CEW) just announced the finalists for their annual beauty awards, and everyone in the cosmetics, fragrance and skincare industries will be on pins and needles until May 1 when the winners are announced.
If we were filling out brackets, we'd definitely have Avon and Olay going all the way in their categories. After all, the odds are in their favor: Avon scored noms in 11 categories, while Olay got noticed in all the "mass" skincare and bath and body categories but one.

And of course, our writers could have predicted some of the winners. Rebekah has already professed her love for Philosophy's Hope in a Jar moisturizer ($15-$60), one of the contenders in the prestige moisturizer category. And Bryn has been heard singing the praises of Bumble and Bumble Spray de Mode ($28).
I've had great luck with nominated bargain beauty finds L'Oreal Double Extend Beauty Tubes Mascara ($11) and Clairol Perfect 10 ($14), which we tested for our Hair at Home Guide.
Which nominees do think are shoo-ins? Did CEW overlook any of your beauty faves? Make your predictions in our comments section, and check back in May for a rundown of the winners.




























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