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Mark Your Calendar! Pixi’s Highly-Anticipated Lower Lash Mascara Launches On June 26

SHEfinds receives commissions for purchases made through the links in this post. Calling all mascara devotees! Here's a beauty launch you'll want to mark on your calendar ASAP. Pixi by Petra is releasing the one mascara your makeup bag is missing: a formula especially created for lower lashes! Pixi Lower Lash Mascara ($11) will be available at Target stores and on beginning  June 26, so save the date. The specialized short bristle brush grabs and coats those hard to reach lower lash hairs like no regular mascara can and the waterproof formula really and truly stays put all day. I was lucky enough to get a sample of this goodness before it hits stores and it's so freakin' good I use it on both my top and bottom lashes. The brush is seriously so amazing at defining lashes. While you wait for Pixi's lower lash mascara to arrive, be sure to shop the brand's cult Glow Tonic and Eye Elixir. Be sure to check out the best beauty at Forever 21 and 8 Korean beauty products you need in your makeup bag.

How To Not Get Watery Eyes When Putting On Mascara

I feel like such a rookie asking this--but does anybody else get teary eyed when they're putting on mascara sometimes? If I really try to get in there with the wand or apply too much, my eyes fill with water. I've often wondered if this was a personal problem, but apparently it's quite common--especially during allergies season. I recently got my hands on some tips from celebrity makeup artist Jamie Greenberg, who teamed up with Zyrtec to provide allergy sufferers some much-needed beauty tips ('cuz we all know that allergies ain't cute). Here's what Jamie had to say on the topic of watery eyes: "Be sure to apply mascara by starting at the root of your lashes and drawing the wand upwards in one steady motion," Jamie advises. "Avoid wiggling the wand or blinking, as that can cause eyes to water even more and leave you with smudges." Interesting! If the watery eyes get really bad, Jamie suggested using disposable mascara wands. "You will avoid allergens and other build-up that can occur on reusable wands." Jamie likes Neutrogena Healthy Volume Mascara ($7.99) best. #TheMoreYouKnow

3 Simple Ways To Prevent Eye Makeup From Getting Underneath Your Eye

More than ever before, long, luscious lashes are at the top of pretty much every woman's wish list. But it takes a whole lot of mascara to create doe eyes and some of that eye makeup doesn't always stay where it should all day. The more coats of mascara you apply, the higher the chance that flakes will show up underneath your eyes as you rush from your morning commute to work to after-work drinks. Sarah Mohamed, bridal makeup artist at Blushing Brides Boston, offers 3 tips to help prevent flakes and smudges from appearing throughout the day. 1. Go easy on the concealer. "We all have under-eye puffiness, circles, and purple lines that we're all too eager to cover with concealer," Mohamed says. "However, the absolute worst thing you can is use too much concealer because that almost always guarantees flakes and smudges. The over-distribution of moisture and powder, which your lashes will consistently bat against, can cause mascara to become wet, smudge, and then flake which is obviously no good. Avoid this by covering your under eye circles properly: sparingly." 2. Don't use old mascara. "When mascara expires, it dries out and becomes clumpy in texture making it more like to transfer and flake," Mohamed says. "For those unfamiliar with the time stamp of makeup, toss your mascara every 3-4 months at the very least. Ensure your mascara is replaced after 3 months to prevent those ever-dreaded flakes from dusting your cheeks. It's that simple!" 3. Keep your hands off. This one is just plain ol' common sense, but worth repeating. Whether you're stressed after a big meeting or fading fast at 4pm, resist the urge to rub your eyes. Just three steps to remember for more flawless eye makeup? Simple indeed. For more beauty tips and news, check out how to prevent eyeshadow from creasing on oily eyelids and how to never get mascara on your top lid again. Follow me at @lisacfogarty on Twitter. [Photo: Imaxtree]

How To Clean Mascara Off Your Eyelid Without Ruining Your Eye Makeup

SHEfinds receives commissions for purchases made through the links in this post. It happens all too often. Your eyeshadow and eyeliner look flawless. You begin applying the final magical touch of mascara and then, in a flash, your entire look is ruined because that mascara wand made contact with your eyelid, leaving inky black splotches that are impossible to remove without also removing the rest of your eye makeup. Before you moan and groan and reach for your makeup wipes, take this advice from Sarah Mohamed, bridal makeup artist at Blushing Brides Boston: purchase the right tool ahead of time so you can clean messy mascara in a snap. "One of my most glorious discoveries, years ago, were dual-pointed (AKA 'precision' pointed) Q-tips," Mohamed says. "These are very commonly used by anyone and everyone who finds themselves applying makeup on the regular, whether on themselves or someone else. You'll find that these come in one of two varieties: one end looks like a your typical household Q-tip, while the other is pointed; the second variety has two precision points." Mohamed recommends keeping a bottle of lotion-based makeup remover in your makeup bag at all times to combat a smudge situation. "Take the Q-tip's pointed end, dip it very sparingly into the eye makeup remover," she says. "Gently dab at the smudge until removed. When completed, go over to re-blend and fix. You’ll never know that little smudge was there." If you blinked too soon and got mascara dots in your under-eye area, Mohamed says you can follow the same procedure with your precision Q-tip: "Re-blend with your powder brush to remove any sheen, and you're good to go." For more beauty tips and news, check out a step-by-step guide to removing your eye makeup (without removing your eyelashes) and the most effective way to remove lipstick (because makeup wipes taste gross). Follow me at @lisacfogarty on Twitter. [Photo: Imaxtree]

tarte Just Dropped Their Highly-Anticipated New Lash Paint Mascara–Get One Before They’re Gone!

Calling all mascara addicts! Chances are you've been hearing rumblings about the latest, great mascara from tarte cosmetics, a mascara that promises to increase lash volume by 2700%. Well guess what? Today is the day. tarte's brand-new Lash Paint Mascara is now available! Just about everything tarte makes is nothing short of magical, but this mascara is seriously next level. Available only in jet black, this new formulation--which just so happens to be vegan!--really and truly gives you mega lashes. The brush is super soft making application simple and the mascara goes on smooth and clump-free. Our advice? Place your order ASAP before this must-have is gone! tarte tarteist™ lash paint mascara ($23) SHOP TARTE LASH PAINT MASCARA NOW For more beauty tips, check out how to fill in your eyebrows and Gwyneth Paltrow's new makeup line. [Photo: tarte cosmetics]

How To Never Get Mascara On Your Top Lid Again

There's a good chance you've been using mascara since you were a teenager and yet, you still manage to royally mess up the application every once in a while. Despite practicing every day, many women are left having to dream up creative ways of removing mascara that has smudged on the eyelid which, of course, only ruins your eyeshadow and adds minutes you don't have to your morning routine. The best way to avoid smudges is by preventing them and the makeup pros over at Makeup Geek have5 fail-proof mascara application tips that will help you keep your mascara where it belongs--on your lashes, not your eyelid. 1. Choose your mascara wisely. Select a mascara formula that is known for delivering a clump-free experience and make sure it isn't expired (which only adds clumps). Note that your mascara needn't cost a small fortune--classic products like L'Oreal Paris Voluminous Mascara and Maybelline Great Lash Mascara are favorites among makeup artists. 2. Scrape off any excess mascara. When you pull out your wand, always scrape off excess mascara so that the formula doesn't clump and lessens your chances of transferring makeup to your lid. 3. Look ahead. The way you position your mirror and face directly impacts whether your mascara application is a disaster or success. Make sure you're looking straight ahead and start off with your wand at the base of your lashes. Wiggle the wand side to side and sweep up. Continue to apply coats until you get your desired volume. 4. Tilt forward for bottom lashes. In order to avoid getting mascara on your cheek, tilt your head forward a bit when you apply mascara to the bottom lash row and wiggle the brush side to side. 5. Use a post-it note. Not confident that you have a steady enough hand to keep mascara from smudging? Grab yellow post-it notes and place one below your bottom lashes and one above your top lashes to ensure any excess mascara is captured on the paper. Check out Makeup Geek's makeup tutorial to see how easy mascara application can be! [youtube][/youtube] For more beauty tips and advice check out what your eyebrow shape says about you and how to remove even the most stubborn mascara in under a minute. [Photo: Imaxtree]

You Don’t Need To Spend More Than $10 For Fuller Lashes–Just Buy This Mascara

One of my favorite makeup products is mascara. I feel like it makes my otherwise boring brown eyes pop. Fortunately, my parents' genetics have gifted me with naturally long and curled eyelashes. Thanks, mom and dad! While I love mascara, I don't believe in spending more than $10 for it. My favorite mascara can be found at pretty much any drugstore, which is just another reason why it's awesome. It's called CoverGirl Full Lash Bloom Mascara ($8.99) and it belongs in your life ASAP. CoverGirl Full Lash Bloom Mascara ($8.99) Okay, so here's why I love it. You know how mascara causes your eyelashes to feel stiff or brittle when the product has dried? Well, Full Lash Bloom keeps your lashes soft to the touch, as if you aren't wearing any makeup. The brush is super easy to hold and the petal-shaped design allows your lashes to look full and separated. Oh, and totally forget about clumping! The product glides on smooth and doesn't flake off, so it's perfect for contact lens wearers. To show you how much this mascara truly extends lashes, take a look at my before and after picture below and see for yourself! The left side is before and the right side is with roughly one coat of mascara. Trust me, once you try this mascara you'll never want to spend the money on a more expensive one. GET YOUR OWN NOW Don't miss Kim Kardashian's blonde hair and how to remove stubborn mascara in under a minute! [Photo: CoverGirl]

How To Remove Even The Most Stubborn Mascara–In Under A Minute

I recently found myself at a loss when, after trying a popular brand of mascara known for its staying power, I discovered the hard way it had every intention of staying on my lashes for the rest of my life. None of my cleansers or makeup wipes did the trick, and even baby oil--a last resort for me--failed at dissolving the clumpy mess. If only I had known the secret to removing stubborn mascara is something in the kitchen--coconut oil! Molly Leahy, bridal hair and makeup artist at Blushing Brides Boston, explains how to remove mascara using everyone's favorite cure-all oil. 1. Remove false lashes first. "If you have any type of false lashes, remove those first if you plan on reusing them," Leahy says. "If they were applied using a basic lash glue, they should pull off very gently. If you find them resistant, then dip a cotton bud in some eye makeup remover and run it against the lash line gently to help the removal process." 2. Bring on the coconut oil. "My absolute favorite makeup remover is coconut oil," Leahy says. "It's hands down the most effective makeup remover I've ever used. Take some (preferably organic) coconut oil and rub it in your hands to make sure it's melted since it will solidify in colder temperatures. Rub it all over your face in circular motions. Feel free to go over your closed eyes with the oil--it's gentle and removes waterproof mascara like a dream." I have been using coconut oil ever since my horrific stubborn mascara experience and it removed makeup in seconds. I gently rubbed the oil on my lashes using just my fingers and the makeup just slid off. 3. Grab a washcloth. "Once you feel like the coconut oil has broken down your makeup, use a warm wet washcloth to remove everything from your face. Since oil and water repel each other you need the washcloth to rub the oil off your face," Leahy says. 4. Cleanse your face. While some folks like to remove their makeup and call it a night, Leahy says she prefers to then go in with a cream face cleanser to make sure she doesn't have too much leftover oil on her face. "Just wash your face as usual," she says. "You shouldn't need an exfoliating cleanser since you used a washcloth to remove the oil which would've already exfoliated." 5. Tone and moisturize. Follow your cleansing routine with a toner and your favorite night cream and moisturizer. For more beauty news and tips, check out 3 stunning eyeshadow looks that aren't a smokey eye and a step-by-step guide to removing your makeup. [Photo: Imaxtree]

This Mascara Is Basically Like An Instant (And Affordable!) Eye Lift

If you've ever doubted just how big a difference mascara makes, you're about to be convinced once and for all. Behold what Rodial's Glamolash Mascara can do: Not only does a good mascara make your lashes look longer and fuller, but it wakens up your eyes making your entire face look brighter and more youthful. And this mascara is way better than good. If the picture isn't proof enough, watch this video and prepare to be hooked! Be sure to check out this amazing at-home hair removal device and leggings that slim your legs. [Photo: Joyus]

Benefit Glammed Up Their Bestselling They’re Real! Mascara Just In Time For The Holidays

There are some beauty diehards that love the thrill of trying a new product; there are others, however, who know what they like and are more than happy to stick with what they know. If you happen to be the latter--or are shopping for someone who's the latter--we have great news for you. Just in time for the holiday season, Benefit decked out their bestselling mascara with Swarovski crystals! They're Real! Limited-Edition mascara features the same great formula we all know and love, with a little added sparkle for the season. That means you'll feel extra glam pulling it out of your makeup bag when it's time for a touch-up. Even better, it's totally Instagram-worthy so you can show it off on your beauty vanity. This item is limited-edition, which means it's going to sell fast and once they're gone, they're all gone. Get yours ASAP! SHOP THE LIMITED EDITION THEY'RE REAL MASCARA NOW For more beauty tips, check out the one thing you shouldn't do when applying mascara and Deborah Lippman's Empire nail polish trio.

The One Thing You Shouldn’t Do When Putting On Mascara

Mascara may seem like the most foolproof cosmetic, but in reality it can be a maddeningly perplexing makeup tool.  It seems like no two applications are ever alike and clumps appear out of the blue. Why is mascara such a random and fickle product? Turns out it has a lot to do with the one thing most women seem to always get wrong when applying it. "The number one mistake women make when applying mascara is rushing through the application and not bringing the wand close enough to the roots of their eyelashes," says Ramy Gafni, a New York-based celebrity makeup and brow expert and author of How To Fake Real Beauty. "For the best results bring the wand as close to the roots of your lashes and wiggle the wand left and right as you pull it though your lashes. This will coat the entire lash evenly from root to tip, resulting in fabulous lashes." Makeup Artist Liz Fuller agrees and adds, "You want the majority of the product at the base, which helps to create the look of thick, dark lashes. A lot of women apply in an upward motion that leaves mascara at the tips, depositing a lot of the product at the tips, which weighs down the lashes." If you've already got this tip down and still don't feel like your lashes are as luscious as they should be, here are 3 more ways you may be thwarting your own efforts to get gorgeous eyelashes. You are curling your lashes after applying mascara. Always use an eyelash curler before mascara--never after its application. Not only will this prep your lashes, it will save them extreme damage. "Curling lashes after applying mascara can cause the lashes to break," Fuller says. "Mascara hardens on the lashes and when you clamp down on them there is the likelihood that you are going to snap them in half." You're sleeping in your mascara. That little rule about removing your makeup before bed applies to mascara, as well. But some women may think they're scrubbed off all of their mascara, only to wake up the next morning and, unbeknownst to them, actually apply new mascara over an old coat. Zain al-Thawadi, director of OAT Group, offers this great tip on effectively removing mascara: "I would recommend using eye make-up remover with a cotton ball or bud, then brushing the eyelashes with an eyelash brush that is coated with eye make-up remover or caster oil," al-Thawadi says. "Use the eye makeup remover again with a button ball or bud to remove that tiny amount of residue that makes the difference between a beautiful application the next morning, or a borderline disastrous clumpy or fake thick-looking application." You're not using a great wand. If you find a mascara wand that works for you, don't chuck it out when your mascara runs out--hold on to it because, as Megan Cox, founder of Wink Natural Cosmetics, tells us, a fab wand can be even more important than your mascara formula. "The biggest problem is that women don't choose a brush that separates their lashes, Cox says. "Try to find a brush with many small, tough bristles that won't stick to themselves. You can pick up a mascara like Benefit's They're Real!. It's mostly about the brush, rather than the formulation, so when you find an awesome brush, feel free to clean it and put it in a new bottle of mascara." For more beauty tips, check out 11 facts you never knew about Essie and the best new eyeshadow palette for beginners.

How To Apply Mascara Without Getting It On Your Eyelid

Mascara is the equivalent to water for beauty mavens--even those of us who prefer a natural look think of it as the number one (and sometimes only) cosmetic needed to open our eyes and make us look alive and healthy. Outside of lipstick, it's also the easiest cosmetic to apply--it doesn't require the contouring skills of a Kardashian, nor do you need to know your exact eye shape or own a hundred brushes that each perform a separate function. Pick your poison: black, brown, or a fun color, choose the wand of your desires, and spend about 20 seconds each morning lengthening and thickening your lashes. The voila!--instant glamour. Oh, if only it were that easy. In reality, a lot can go wrong with mascara. It can clump. Gunk up your lashes. And, worst of all, accidentally end up all over your eyelids --the eyelids you just spent 30 minutes highlighting and contouring with four eye shadow shades. Never fear: a few tricks of the trade will stop you from making a big mess the next time you have five good minutes to turn yourself into a goddess before the next train departs. 1. Use a business or playing card. Cards aren't just for fun. Lori Lieb of Bodyography suggesting holding a card horizontally down over the lid onto the base of the top  lashes. Do the same for the bottom lashes and press it under the lash curve at the base of the lashes, resting it lightly on the cheek. "This stops the mascara from ruining your beautiful eye look," Lieb says. "Similarly you can use a wedge sponge for this method as well. " 2. Substitute your mascara wand with a fan brush. "Another trick that many makeup artists use is to apply mascara with a small, and I mean tiny, fan brush," Lieb says. "Just rub your mascara wand across the fan brush to deposit product and use the brush to apply. It is so precise it is almost foolproof and gets right between the lashes for extra fullness." 3. Use a small angled liner brush. Wedding makeup and hair artist Molly Leahy at Blushing Brides recommends dipping a small angled liner brush into either your mascara tube or black gel liner and brushing it onto the tops of your lashes right by the roots. "This process will give you great control over where you put the product without having a bulky mascara wand so close to your eye," Leahy says. "Then you can finish off the ends of your lashes with your regular mascara wand. I find that this tip works amazing for people who have very light eyelashes naturally and usually don't think they can wear mascara." 4. Tape it. "Take a piece of tape, press it on your pants a couple of times to remove most of the stickiness and then place it on your eyelid where your lashes are," Leahy says. "Any mascara that wanders will hit the tape and then you can just remove the tape at the end with all of the mascara on it." The one caveat to this trick: you must apply the tape BEFORE your eye shadow or, you guessed it, you run the risk of removing ALL of your eye makeup. 5. Position yourself properly. How many of us apply mascara while staring straight on into the mirror? This is the exact opposite of what we should be doing if we want to avoid a mascara mess. "Tilt your head back when applying your mascara so if the wand does go up too far it will hit air not your face," Leahy says. "On the other side, you should be tilting your head forward when applying mascara to the bottom lashes." 6. Don't remove wet mascara. If you've tried every trick imaginable, but still get mascara on your lid, the best thing you can do is NOT rub it off immediately, Lieb says. "Wait till it dries, grab a cotton swap, and it will just flake off, not making a mess at all!" For more beauty tips, check out the correct order to apply your makeup and the 10 most popular nail polish shades around the country.

How To Make Your Eyes Look Bigger

Our nation's obsession with Kylie Jenner's inflated lips will come and go, but one timeless beauty tip we'll forever treasure? Bright, wide Bambi-like eyes. We all want 'em, but with so many general tips out there that rarely take eye shape into account, we may not be getting the most out of our makeup. If you weren't born with naturally large eyes (I count myself as a member of the hooded-eyed brigade, or as I prefer to call us: girls with bedroom eyes), there are a number of super-simple makeup techniques that will give you big, beautiful eyes in just minutes. Before we focus on how you can enhance your distinctive eye shape, here are a few universal eye-widening tips: 1. Cover dark circles under your eyes. "Shadows or any dark coloring can make your eyes look smaller," said stylist and wardrobe Consultant Allie Brandwein. "Use your ring finger to dab on your favorite concealer." If you can splurge a bit, you won't regret trying NARS Radiant Creamy Concealer. Otherwise, Neutrogena 3-In-1 Concealer for Eyes is a fabulous find--and priced at less than $10. 2. Fill in your brows. "If you have sparse eyebrows like I do, it helps to fill them in so they look more prominent," Brandwein said. Anastasia Beverly Hills Brow Powder Duo comes in 11 shades and will last you a gazillion years. 3. Swipe a beige or champagne liner on your waterline. I discovered this tip just a few months ago and, as a woman with smallish eyes, I have to tell you it's a game-changer. It's the number one way to look more alert in the morning after a rough night. Instead of using a white liner, which I find too harsh and unnatural, I swipe a bit of Tarte Inner Rim Liner on my bottom waterline, which is the bottom rim where your eyelid meets you eye, and--voila--I actually look alive and ready to face the world. 4. Use mascara--correctly. We all know we have to use mascara to achieve the ultimate eye, right? But I'm afraid there's a right way and a wrong way to use this magic potion. "Place mascara on the outer corners of upper and lower lashes from center to corner," says stylist Gretta Monahan, style expert on the new TLC series, Brides Gone Styled. "Make sure to pick an extra-long wear type so that it does not dull throughout the day." One to try? Topshop False Lash Mascara Intense.  For a lash boost, warm your lash curler on medium heat with your blow dryer and press a curl into the center of your top lashes, Monahan suggests. "This will produce a big eye look, versus trying to curl the entire length of lashes." Okay, ready for your own, personalized guide to doe eyes? Ann Marie DeMauro, owner of PrettyCommittee, is here to break it down. If you have hooded eyes (like me and Blake Lively!), here's what to do: - Apply a darker shade shade of eyeshadow close to the lash line, the a medium shade in your crease and the lightest by the brow bone. - Tight line your eyeliner on your upper lid and give it a little wing to open your eyes even more. Place your thumb gently in the crease of your eyeball and expose the lash line, then smudge your pencil. With your eyes still open, mark where you want the wing be on the outer edge of your eye and work your way in. If you close your eyes to do this process you can lose the wing altogether once you open them. - Line your lower lashes about half way just under the lash line and use a pencil in a lighter color than the top line. For example, if you use black on top, use plum on the bottom. Then smudge. - Put a white or cream colored liner on the lower lashes above the darker line and into the corner, as it really opens the eyes. - Curl your lashes and use mascara. Instead of using a second coat of mascara, add a second coat to the outer upper lashes, blending inward.  If you have close-set eyes (like Jennifer Aniston), here are some techniques to try - Apply eyeshadow to the crease of your eye--this is really important with close-set eyes. Keep your eyes open when applying to your crease so that you don't bring it too close toward your nose. Once you have the shadow where you want it, feel free to close your eye and blend. - Graduate the eyeshadow color on your lower lid from dark to light, working from the outer corner of the eye in. - Use a neutral color on your brow bone, then blend a bit of shimmer on top from the arch out. - Add a little dot of shimmer on the inner tear duct. - Use a dark liner for the outer edge of the eye, both upper and lower, and about three quarters of the way through, change to a light pencil, bringing that to the inner corner. Greens and golds are great for this trick. - Curl your lashes and use two different colored mascaras. "I like to use brown for the inner lashes and black for the outer lashes. It brings more light into that inner corner," says DeMauro. If you have mono-lidded eyes ( like Lucy Liu), try these tricks: -  Think ombre. Graduate color up from the lash line to the brow, darkest to lightest. This will open the eye. And you don't have to stick with two or three colors--go for four or five," DeMauro says. - Keep the darkest eyeshadow color at the lash line and don't be afraid to pack it in low on the upper lid. Blend upwards and out as you graduate to the brows to achieve a sultry look to the shadow. - Apply shadow on the lower lash line to open up the eye even further. Use the light color for your brows on the inner corner and work your way to the outer corner with the darker shades of shadow. - Take your eyeliner and mark where your want the wing to be and then close your eyes and really work that liner in, tight lining in the upper lashes and giving yourself what seems to be a fat line. Once your eye is open it will look like a thin beautiful line and closed it looks dramatic, which is why so many people love this eye. Open and close your eye to check that you have enough. - Line your lower lashes to polish the look. Work the liner into the lash line, then let the shadow you've applied do the the rest. - Use all black mascara if you have wide-set eyes; If you have close-set eyes, use brown mascara on the inner lashes and black on the outer lashes. And don't forget to curl! Lastly, if you have almond eyes (like Natalie Portman), consider these tricks: - Angle your eyeshadow and liner so it's thicker on the outer corners and thinner on the inner corner. Start with a medium shade and apply it all over the lower lid and crease, then select a darker crease color and apply that to the outer corner of the eye in a sideways V-shape. Blend the color into the lash line halfway and also blend the crease toward the inner corner of the eye. - Take the lightest shade of shadow and work that over the brow and pop a little on the inner corner. For a little drama, you can take a shimmer shadow and just pop a little directly in the center of the lower lid to open the eye up a little more. - Follow the natural shape of the eye with eyeliner. Start with your eyes open and tight line your eyes, making sure to put your thumb gently in the crease so the lash line presents itself and fill it in. When you get to the outer corners, fatten your line a little and smudge away and repeat on the bottom, keeping it in the lashline. If you're in the mood for more of a wing, make sure you create the line with your eyes open. "If you do it with your eyes closed, the wing may disappear as soon as you open your eyes," DeMauro says. - Add a cream or white liner above the dark line on the lower lashes to open up the eye even more. - Curl those lashes and get them ready for mascara. Either apply dark brown mascara on the inside and a black on the middle to outer lashes or apply two coats of black on the outer lashes to give more volume on the outer corners of the eye. Have any personal makeup tricks to create big, doe eyes that you swear by? Share them in the comments! Be sure to check out how to prevent razor burn and the best deodorants that prevent sweating.

The Best Mascara For Every Occasion (Yes, You Need More Than One)

Mascara is a staple in any woman's beauty arsenal. Whether you go dark and dramatic or opt for a simple clear coat, your lashes always need some love. However, that doesn't mean that mascara is a one-size-fits-all product, or that you only necessarily need to limit yourself to one particular tube--some serve different purposes than others. Depending on the makeup (or lack thereof) you have on or the event you have in mind, some mascaras are better. Click through our slideshow to see some of our favorite mascaras, and decide which one is best for you! For more of the best mascara, take a look through our guide. And don't forget to check out: a beginner's guide to filling in your eyebrows, how to get away with wearing neon makeup to work and at-home zit remedies

VIDEO: How To Turn Oreos Into Mascara

Youtube makeup artist Katherine Ward recently released a tutorial on how to turn Oreos into mascara. Yes, you read that right: America's favorite is so much more than just your go-to midnight snack, it can be used as makeup. The process is so easy, you'll be grabbing your coat and wallet and heading out to the nearest grocery store the minute you reach the end of this post (if not to try this hack then at least to get some Double Stuffeds). To get started, you'll need rubbing alcohol, a cotton ball, a small container (think lip balm tin or something along those lines), a spoon, a plastic bag, water, a small bowl for mixing, eye or face primer and, of course, Oreos. Got everything? Great! Here are the steps: Soak a cotton ball in rubbing alcohol and clean out your small container to get rid of any germs. You're already putting food right up by your eyeballs, so you don't want any surprises of the bacteria variety. Take your Oreos, and using the old twist-and-pull method, separate them and scrape out the cream. Do with it what you will, we won't be using the cream for the mascara! Put your cream-free cookies into your plastic bag, and take out your day's frustrations on them by crushing them with the back of your spoon until you've crumbled them into a fine powder. Spoon the powder into a small bowl, add water and mix well. Then, add your face or eye primer (this is where I remind you that makeup is not food). Once you have a cake batter-esque consistency, transfer it into your final small container. Dip a clean mascara wand into your new favorite product, and apply normally. Voila! Your lashes are now painted with a cookie. Want to see how it's all done via video? Check it out below: [youtube=] For more hacks, check out: 9 at-home teeth-whitening hacks, how to unpill a sweater and DIY skin exfoliants using Vita Coco oil [Photo: Shutterstock]

Urban Decay’s New Mascara Is Here & Promises To Keep Your Lashes Clump-Free

Now that we're over the Benefit eyeliner hype, it's time to get excited all over again, because there's more eye makeup in town. But this time, it's not liner we're jumping up and down about. It's mascara. Everyone knows the importance of long beautiful lashes, and Urban Decay is no exception. Today, UD released their new Perversion Mascara ($22) with the tagline "Bigger. Blacker. Better." With confidence like that, we knew this was going to be good. Perversion only comes in one color, and it is the boldest, most intense, deepest black you're ever going to find, which makes it perfect for nights out. Aside from the color, Urban Decay promises that you can apply and reapply this mascara as many times as you want and it will NEVER get clumpy or sticky. (Aka. It'll take you from day to night without a problem.) This mascara is so good, you'll look like you're wearing falsies all the time. Actually, you'll probably never have eyelash envy again, because yours will be the best. So if you want to finally achieve perfection, you should probably get a tube of this stuff right now! And, we suggest you hurry. Once everyone finds out how great this mascara is, it'll sell out in no time. Just click the link below. GET URBAN DECAY PERVERSION MASCARA NOW   Urban Decay Perversion Mascara ($22) For more beauty products, check out: Stila eyeliner,  the best eyeshadow palettes, and the Nordstrom Anniversary sale.

The Best Way To Put On Mascara: It’s Not What You Think

I've been using mascara for years and I still can't figure out how to totally avoid clumps. Some mornings, I think I'm about to swipe on the perfect layer of goop and then that chunk appears. I try and try to get rid of it, but I end up just looking like I got knocked out by Mike Tyson. So at this point I'll try anything that promises no fuss. And according to Real Simple, all you have to do is swipe the formula on your arm hair before applying. But there's some other tricks you should do first. CLICK HERE TO READ MORE And don't forget to check out: Beyonce's new album, 25% off at Vince Camuto and Taylor Swift chopped off her hair

Baby Doll Dresses Are Out–Baby Doll Makeup Is In.

Cara Delevingne has made quite a living off her doe-eyed look, and the baby supermodel just landed a new campaign with YSL promoting a mascara that promises "volume and lash-by-lash separation for a wide-eyed effect." So, basically, you can look just like her! Here's hoping. The Yves Saint Laurent Mascara Volume Effect Faux Cils Babydoll ($30) is also advertised as a one-stroke mascara, meaning you don't need to slop on layer after layer to get good results. Perfect for an on-the-go model--or a soccer mom. For more beauty news, check out Dior's Nail Glow polish (it's a 2-in-1 French manicure!), Kate Spade's Living Colorfully fragrance, and Sephora's $7 life-changing tool.

You’re Probably Putting Your Mascara On Wrong

News flash: Walking away from the bathroom mirror without mascara smeared across your face doesn't mean that you're putting it on correctly. As many a makeup artist will tell you, mastering mascara isn't difficult, but it does take a bit of know-how. To help you see the error of your ways, we've compiled a list of 6 things you're doing wrong - plus, easy modifications to fix those mistakes. See them all in the slideshow. For more beauty tips, read about how BB creams can help your hair, seven ways to style post-gym hair, and ways to whiten your teeth that will cost you nothing.

Is Your Makeup Expired? We’ve Got The Shelf Lives Of All Your Products Here

As ladies, it's pretty much our natural born right to hoard piles and piles of beauty products, but much like beauty itself, the products that you (well, if you're anything like me) rely on to diminish under-eye bags, cover blemishes and perk up your peepers won't last forever. I can't imagine that many women bother to catalog when they opened each lipstick, eyeshadow, moisturizer or nail polish, but you should always have a good idea of when you purchased your makeup. Hint: if you can't remember that far back, it's probably time to purge. Not only do some products lose their potency over time — oxidation is the unfortunate destiny of most anti-aging moisturizers — but others can become breeding grounds for bacteria, making them downright unsafe after a few months. Because tricks like adding non-alcoholic toner to your water-based foundation or adding acetone to clumpy nail polish will only take you so far, it's better to find out if the gas-like smell permeating through your mascara is normal (it's not). Find out if it's time to invest in a new tube by clicking through. CHECK TO SEE IF YOUR BEAUTY PRODUCTS ARE EXPIRED Want to feed your makeup fix? Find out this season's most wearable beauty trends, take a peek at Butter London's Fashion's Night Out Lip and Tips Duo, or find out what you'll look like in a few years after the sun's done with you!  

You Can Now Pre-Order Guerlain’s Life-Changing Noir Mascara (With A Built-In Mirror!)

That's me, going to town with the Noir G mascara. Earler this fall, our friends at Guerlain scooped us to a top-secret product they were launching in 2012: their Noir G Mascara -- an eyewear update to their insanely popular (and award-winning) Rouge G lipstick, which has a built-in mirror, and unparalleled long-lasting quality. (more…)

Look Like A Model: Backstage At Elise Overland and Rebecca Minkoff

With Fashion Week in full gear, it seems that one designer after the next has been sending inspiring hair and makeup looks down the runway. But we have to say, in terms of tresses, we especially loved the soft, tousled waves at Rebecca Minkoff. To achieve the look, Ouidad stylists used some of these key products. Stylists worked Ouidad's PlayCurl Volumizing Foam ($22) through models' hair, giving it a needed boost so that curls would take hold. After loosening the curls, Ouidad Styling Mist Setting & Holding Spray ($15) was applied to hold waves in place, while also adding long-lasting shine. Voila: instant bedhead. a sea of bold lips, the muted makeup at Elise Overland's Fall 2011 show caught our eye. The models, who stood on an ice rink, looked (fittingly) like snow queens, with clean skin, highlighted cheekbones, and pale lips. Makeup artist Napoleon Perdis was the man behind the look, which is easy to DIY with the below. Get airbrushed-looking skin like the models at Elise Overland with Napoleon Perdis Boudoir Mist Spray Foundation ($49), which also reduces fine lines and wrinkles. We'll take two. With such a neutral look, it's easy for eyes to get lost. Define them with Napoleon Perdis Long Black Mascara ($22), which contains a built-in curler to make lashes super fluttery. Get glowing like Overland's models with NP Set Liquid Veil Makeup ($14), a highlighter that adds sheen to lips, eyes, and cheekbones. Find more beauty picks in our guides to the best eyeliners, concealers, and waterproof makeup. Then, check out more backstage beauty from Fashion Week.

Backstage Beauty: 6 Spring Trends To Try Now

Though New York Fashion Week Spring 2011 still has another day to go, we've rounded up some of our favorite makeup and hair looks from the runways. And trust us, you'll be all over these trends once the temperature warms up again--if not earlier. Hair: One of our favorite hairstyles was this updo from the Vena Cava show. Inspired by the '70s Halston girl, hairstylist Ted Gibson created a textured ballerina bun and then crowned hair with a headband that was actually a scarf twisted around the models' heads. The effect? An effortlessly chic look equal parts vintage and modern. Create your own version of this style in minutes with by setting a bun in place with the help of Ted Gibson Beautiful Hold Hairspray ($19.95) and adding a Topshop Velvet Bow Turban ($20). [caption id="attachment_91243" align="aligncenter" width="218" caption="Derek Lam S/S 2011"][/caption] Enviably sleek, straight hair--parted down the middle-- drifted down the catwalk at several shows, like Derek Lam and Tracy Reese, and suddenly beachy waves seemed so 2010. Straighten up and get Frederic Fekkai Coiff Controle Ironless Straightening Balm ($25). Apply it to hair to make even wavy locks silky straight, even as it air dries. No flatiron required. Makeup: [caption id="attachment_91211" align="aligncenter" width="300" caption="Venexiana S/S 2011 Backstage"][/caption] Some of the spring runways saw the more typical (but still pretty) parade of pastel shades and bare skin, such as at Vivienne Tam and Donna Karan. But we fell for the collections that didn't shy from color, like the wild eyes and shiny pink lips at Venexiana, where makeup artist Napoleon Perdis was inspired by glamour of Venetian courtesans. Perdis told us that spring will be all about satin skin, big lashes, and smokey lids with a metallic edge. Sign us up! Get this spring evening look by dusting lined lids with Napoleon Perdis Loose Eye Dust #1 ($20), which lends a gold sheen that can be worn alone, or layered over another color to give it a metallic effect. Then, plump your lashes with a healthy dose of Mesmer-Eyes Mascara ($25). Perdis capped models' lips with pinks at both the Venexiana and Elise Overland shows, and you can get a similar look with NP Set Lipstick in Minneapolis Cream Pink ($15), a blush shade that screams spring and is office-appropriate to boot. [caption id="attachment_91234" align="aligncenter" width="287" caption="Marc Jacobs S/S 2011"][/caption] We also loved the bold cherry lips that some of the models sported at Marc Jacobs. In fact, for us they almost stole the show. Maybe now we won't have to get rid of those crimson lipsticks we bought for fall, after all... Urban Decay Lipstick in Revolution ($22) will get you that very-red look, and can be blotted on for a more stained effect. The best part, though, might just be the attention-getting tube.  Finish off with a little bit (or a lot) of black liner-- we like L'Oreal HIP Kohl Eyeliner ($13)--and you'll look like you just stepped off the runways. Nails: [caption id="attachment_91226" align="aligncenter" width="256" caption="Yoana Baraschi S/S 2011"][/caption] It looks like bright reds will be back next spring, but for a fresh new way to wear the shade, we found inspiration at the Yoana Baraschi show. Models wore pale nails on their hands that contrasted with darker colors on feet-- our favorite look featured sheer socks over bright red toes, with an effect simultaneously innocent and sexy. Get the look with Dashing Diva's New York Slice ($8), a universally flattering red that will look as good on toes and it will on hands. And if you're bold enough to try it under sheer socks, we recommend Urban Outfitters' too-cute UO Pointelle Sock ($8). [caption id="attachment_91228" align="aligncenter" width="300" caption="Charlotte Ronson S/S 2011 Backstage"][/caption] At Charlotte Ronson, we swooned over the simple, sheer beige that models sported on both their hands and feet- a minimalist take on the season. Pick up OPI's always-classic Samoan Sand ($8), the same color that the models at Charlotte Ronson wore. And forget touch-ups, with a sheer color like this, you'll never have to worry about chipping. Happy spring, ladies. Want more beauty? Check out our guides to the best mascara, best skin care products, and the best dry hair repair.

Get Kim Kardashian’s Sun-Kissed, Smokey-Eyed Beauty–At Drugstore Prices

Kim Kardashian stepped out at the Teen Choice Awards wearing the look that she, well, looks best in: a glam bodycon dress, her dark hair in a high pony tail, and, of course, bronzed skin and flirty, smokey eyes. While it may not be so easy to snag her signature curves, it is easy to get her makeup look--even at drugstore prices. Get Kim's sexy eye by first lining your lids with a dark kohl liner like L'Oreal's Le Kohl Pencil ($8.79). This rich liner in "Carbon Black" glides on easily and can be smudged a bit to create a smokey effect. Get Kim's gorgeous Armenian eyelashes on the fake with these easy to apply Maybelline Expert Lash False Eyelashes Natural ($6.99). If you don't have time for false lashes, a good alternative is Maybelline's new mascara, appropriately called The Falsies ($7.49). This formula not only separates lashes, but lifts them up, creating a voluminous fringe much like Kim's. A natural, bronzed flush is also key to this look, so make sure to choose a bronzer that suits your skin tone. A good, foolproof option is Neutrogena's Healthy Skin Custom Glow and Bronzer ($12.49), which pairs each shade of the bronzer with its complementary blush. The result? A sun-kissed glow that's not too bronze, not too pink, and just right for the red carpet. Top it all off with a  pink pout, and if you aren't lucky enough to have been blessed with naturally plump lips, you can fake it for under $10 with Maybelline's Volume XL Seduction Lip Plumper in "Born With It" ($8.49). The tingly formula boosts your pout while imparting a Kim-like pink shine. Find more celeb-worthy beauty looks with our guides to the best eyeliners, mascaras, and concealers.

Don’t Look Like A Sad Clown By 5pm–Our Favorite Waterproof Makeup

With the excessive sweating and humidity of summer, mascaras and eye shadow can smudge and go south before the work day is through. Don't look like a crying clown or one of those sobbing Hills girls, invest in some waterproof makeup like this Dior Diorshow Iconic Extreme Waterproof mascara ($27). Don't ask us how it works, but this mascara could survive a monsoon. Shop our favorites now; get our roadtested, expert-approved waterproof makeup. If you're looking for more beauty, head over to our

Stock Up On Majorly Discounted Beauty at Nordstrom Starting Today

I am a sucker for beauty, but sometimes forgo luxury products because of the insane price tags (I would rather spend $200 on a dress, not eye cream, thank you very much). Since beauty never goes on sale, I've been counting down the days until Nordstrom's Anniversary Beauty Sale, where some of my beauty-must-haves are majorly marked down. Check out my picks: Since her makeup is the best, you cannot miss this Bobbi Brown 'Chocolate & Navy' set ($75, down from $139). The color palette is perfect for summer and fall, and her mascara and lipsticks are classic. Nobody does hair like Fekkai - this Fekkai Technician® Color Care Set ($85, down from $118) is so luxurious, you'll feel like your at a high end salon every morning in the shower. Makeup brushes are a tough one to splurge on - you don't feel like you're getting a lot, but a good expert-level brush goes a long way. Make your daily application easier with this majorly discounted M·A·C Apply, Line & Define set of 5 eye brushes ($49.50, down from $125). I have acne prone skin, and swear by Mario Badescu's products. The face wash and drying lotion of this Mario Badescu 'Home & Away' kit ($35, down from $57) are the brand's best; the drying lotion is an over-night zit zapper that works every darn time. This MARC JACOBS 'Lola' Anniversary set ($85, down from $130) is a must-have. Even though it recently won the CEW Beauty Award for best perfume in 2010 and is in high demand, Nordstrom has it exclusively and on sale. Get this Smashbox 'Mascara Wardrobe' set ($24, down from $49), the ultimate mascara triple threat for half off. Obsessed with beauty? Check out more of our beauty roadtests, then head over to our online sample sales schedule to find out when you can score other great finds at big discounts.

Save Your Piña Colada Money–The Best Drugstore Makeup for Vacation

It happens to the best of us: you get to your vacation destination, unpack, and realize you left half the contents of your makeup bag at home. For makeup junkies, it's a deal-breaker: we'd rather stay in the hotel room all week than face the world without our beloved mascara. But who wants to spend their precious vacation time (and pina colada money) shopping for cosmetics at the nearest department store? Just dip into the local pharmacy and grab these super inexpensive products instead: If you need foundation, we suggest making a beeline for the L'Oreal's True Match Super Blendable liquid makeup ($10.95). True to its name, the foundation provides a near-perfect match for your skin. For concealer, stay in the L'Oreal section and grab a bottle of Bare Naturale Gentle Mineral concealer ($9.95)--it blends flawlessly with most makeups and will do double-duty as a blemish concealer if you pat it on the trouble spot. Need an inexpensive blush? Try Revlon's cream version ($9.99). Unlike some drugstore products it won't cake or crack - and it actually looks more natural than expensive blushes I've tried. For bronzer, Physician's Formula Baked Bronzer ($8.79) resembles a pricier high-end brand (we won't name names). Use it liberally wherever you want a glow - you don't have to worry about wasting expensive product. Oh yeah, about that must-have mascara: try Maybelline's Full and Soft ($6.59). It's earned great reviews for years for lengthening and thickening without clumping. Plus it has a waterproof version for when you take a dip in the pool. Need an emergency eyeliner? Rimmel's Soft Kohl Kajal liner ($3.99) goes on as smoothly as the best of them, without blotching or running. And it smudges beautifully if you're looking for a smokier look. For eyeshadow, make-up artists and consumers alike recommend another L'Oreal product: its new H.I.P. line of Studio Secrets Professional Crystal Shadow Duos ($8.00. We love the pearlescent, sandy highlight tones - it's a great, affordable alternative to brands like M.A.C. Finish off with a great lip gloss: Revlon's Super Lustrous lip gloss ($6.03) comes in bold, shiny shades, goes on smoothly and tastes and feels much better than most unexpensive lip products. For more great makeup finds at the drugstore and elsewhere, check out SheFind's buying guide to the best makeup and skin care products. Score yourself a flattering swimsuit with our swimwear guide; and don't forget to check our top-recommended self-tanners to get the perfect golden glow to go with it.

Best Find Of The Day: M.A.C.’s No-Clump, Limited Edition Mascara For Nordstrom

I'm a sucker for mascara, but I tend to stick to the ones I know and love, for fear new mascaras aren't as good. But today, Nordstrom announced its new exclusive M.A.C. Opulash mascara ($14) , and though I usually reserve best find of the day picks for fashion, this really caught my eye (no pun intended). Not only does it promise no clumping, but it also lasts 15 hours. Which is pretty amazing, if you ask me. [Stylelist] We're experts on mascara here at SHEfinds--see our guide to the best mascara if you don't believe me. Then check out more of our beauty reviews in our beauty roadtest posts, plus "sleep in a bottle", the selling-like-hotcakes serum there's a waitlist for in the U.K. (But it's still available stateside.)

Shu Uemura Pulled From The US Market–Stock Up Before It’s Too Late

Mascara-stained tears are shedding over the saddest beauty news we've heard in awhile: on Monday, L’Oréal USA announced that it will close all U.S. operations of Shu Uemura. Not only is Shu Uemura  one of our absolute favorite cosmetic brands, but their cleansing oils and dramatic faux lashes are unrivaled and one-of-a-kind. We’ll be coping with the tragic loss by going on a major shopping spree, stocking up on the best Shu Uemura products while they are still available. Here's what is in our shopping cart (and should be in yours, before time runs out): Known for their expertise in eye makeup and tools, Shu Uemura nailed two beauty staples in their Ultimate Expression Mascara ($23) and 24K Gold Eyelash Curler ($24). The mascara is creamy and thick, and creates a serious curl in even the most lackluster of lashes.   The eyelash curler is one of their all-time best sellers, and the 24K gold Limited Edition version is only a few dollars more than the original - totally worth it. Stock up on more than one while you can. The cleansing oils were makeup artist Shu Uemura’s first product, and they’ve remained the brand’s hottest selling items ever since. Fans of the line swear by them; lightweight and botanically enhanced, the oils clean skin, remove makeup, and balance the complexion all in one. The Fresh Cleansing Oil Duo ($24) is great two-in-one set made up of an antioxidant skin purifier and an oil specially formulated for acne-prone skin. Satisfy your inner urge to play dress-up with Shu Uemura's dramatic false eyelashes, which are more like works of art, if you ask us. The soon-to-be collectors items, including these Black Velvet Feather False Eyelashes ($25), are dramatic--and that's how we like it. The Eye Shimmer Duo ($42) comes in a shimmery cream liquid and sparkling glitter powder and is a great way to stock up on two popular products in one. The color pairings are perfect (we like Shiny Mint), and the shimmers are small enough to keep in your party purse. Not only is Shu Uemura known for it's expert brushes and tools, but the Natural Portable Brush 10 ($48) is a triple threat: it can be used for powder, cream and liquid eyeshadow application. Check out more of our favorite beauty products, and see what we've used already in our beauty roadtests so you know what to buy. Every girl could use the best mascara and a new pot of lip balm.

Latest From MomFinds: Chic Bags, A Miracle Mascara, And More

First of all, have you seen MomFinds lately? They got a major makeover. Now, onto the good stuff. Daily Aww: Violet Affleck You don't have to be a mom to appreciate the cuteness that is Violet Affleck in her sweet striped leggings. Now if only they made them in our size. Ok, yeah, that'd be weird. Deal Of The Day: 50% Off Gorjana Bags at Shopbop Leave it to MomFinds to scour the web for huge purses you can keep everything in while still looking stylish. And of course they're 50% off. Thanks, Moms--you're the best. Beauty Find Of The Day: Banish Tired Eyes With One Swoop Of Mascara You know you should get more sleep, but let's face it: sometimes your eyes need a little boost. IsaDora Boost Up Mascara actually helps make your eyes look brighter. Moms don't lie. We know you're busy, so here's a rundown: check out today's online samples sales, and then find yourself somethin new from our guide to the best mascara, because you know it's time to replace yours.

Beauty Roadtest: A Black & Blue Physicians Formula Mascara That Looks Cool, Not Crazy

I've always been intrigued by the idea of colored mascara, but never wanted to commit to an entire tube of the stuff. After all, it's not like I'll wear blue mascara to work, right?  But Physicans Formula Custom Eye Enhancing Mascara Duo ($10.95) is perfect for beauty commitment phobes like me. With black mascara on one end, and a colored mascara (green, purple, pink, and blue) on the other, you get to to mix up your beauty routine without spending a lot.  The black mascara lengthened my lashes, and the blue color had an eye-popping effect without being jarring.  Both ends have a jumbo brush that makes application easy, and the mascara didn't wear off quickly. Free of parabens, fibers, oils, and fragrances, even contact lens wearers like me, can use it without those annoying flakes. I'm sold--and I might even wear some to work tomorrow. Check what we have to say about other products in our beauty roadtests, then see our roundup of the best mascaras and paraben-free beauty products.

Take A Sneak Peek At The Victoria’s Secret Show

Vogue UK reports on the Victoria's Secret show, which was taped yesterday and airs December 1st (spoiler alert: Heidi had a baby month ago and she still looks incredible). The Cut also went behind the scenes during prep time.  Highlights from that include a designer noting the show doesn't have to make sense, it just has to be fabulous. Based on the outfit above, we guess we'll take it. Though massive amounts of white tulle with stems sticking up from it might fall outside our fashion purview, we still gleaned some perfectly sensible tips.  Pink lips and black mascara ruled the beauty - all glam and just what you'd expect to be adorning the VS "angels."  To get the look, try Benefit Benetint Lip Balm, which stains your lips with a rosy hue while keeping them moisturized, so you'll look luscious from the inside out.  Anastasia's Lash-Lifting Mascara, meanwhile, does an incredible job of playing up your lashes while keeping them looking quite soft. We love that such easy, basic makeup can achieve such a pretty look.  For more options to get the style, we'd recommend perusing the best in lip balms, mascara, and dry hair repair.

Whip Lash: Three Mascaras to Try Now

I'm always hunting for that perfect mascara. Like everyone, I want something that makes my lashes look longer, thicker, and curlier without making them look like clumpy spider legs. Ick. To help you all on your personal search for perfection, here's the down and dirty on three I've tried: 1. Maybelline Pulse Perfection in Blackest Black ($15). Buy this mascara! The thin formula goes on easily even when layering multiple coats, and the vibrating wand guarantees clumpless lashes. I'm in love. 2. Flirt! Lash-a-delic in Groovy Blue ($14). Obviously, we as a society want all of our visible white-ish surfaces to be as white as possible. Since no one's invented eye-whitener yet, we'll have to stick with blue mascara. This one is great because it's blue enough to work, but not too blue. 3. CoverGirl LashBlast Volume Blasting in Brown ($7). This is a good mascara for casual everyday use.  I'd actually recommend this to someone who was looking for subtle lash enhancement, but definitely not for the extreme "big lash" look  advertised. For more top picks, take a look at the all the best mascara.  Then make it a three-pronged approach with the best eyeliner and eye creams.

Get Ready and Get ’80s, Brazen Blue Mascara Is The New Black

It seems Estée Lauder has its money on blue mascara making a big comeback, so today The New York Times talks color for your lashes.  Estée's new Sumptuous Color Bold Mascara line features not only sapphire, but also amber, garnet, amethyst, and emerald shades. These gem tones are perfect for showing spirit on your lashes this Halloween, Christmas, or Valentine’s Day, but would you really wear them otherwise? Estée and countless other cosmetics companies seem to think so. If you’re not quite ready to take the plunge and sport jewel-toned lashes, we suggest you indulge in a more sophisticated, navy shade from Lancôme, my personal favorite for long lasting (colorful) mascara. There’s nothing wrong with adding a little fun color to your fall wardrobe. Check out the tones and prints we love in our guides for the best in wrap dresses, sheaths, and pencil skirts.

Crazy Long Lashes… Without A Doctor’s Prescription

These days, Brooke Shields is on TV for prescription-strength lash enhancing serum, Latisse.  And now there are different lash stimulating formulas at every makeup counter. Personally, I’m a little gun shy about trying anything that may permanently change my baby blues to a shade of brown. Yikes. If that makes you nervous too, a great way to boost your lashes is with a truly fantastic mascara. Lucky for you, we've compiled the best mascaras on the market into one guide for you to choose your favorite. This way, you’ll get all the oomph without the random eye color alteration.

Lashes Shouldn’t Look Natural.. Save That Concern For Your Tans And Highlights

Some women strive for a natural lash look—alas, I will never be one of them. I’m a sucker for the glamorous allure of a full, thick fringe of lashes. Volumizing mascara formulas are great for maximum impact per coat and these three picks really pack a punch.    1. You’ll never lose Maybelline The Colossal Volum’ Express Mascara ($6) in your makeup case (check out that day-glo yellow) and the formula is pretty incredible, too. Its secret ingredient, collagen, makes your lashes feel soft and springy.   2. L’Oreal Voluminous ($7.50) is a drugstore classic and builds dramatic volume with just a coat or two. The Carbon Black shade is truly the blackest black you’ll find anywhere. 3. It takes some maneuvering to get the hang of the huge brush, but once you do, Max Factor 2000 Calorie Extreme Lash Plumper Mascara ($10) rewards you with that coveted fake-lash look. Check out our post on where to shop for beauty at a steep discount.

Want To Glow Like Jen And Kate? Oscar’s Makeup Artist Says Great (Or Great Looking) Skin Is The Key

  We had the pleasure of interviewing Emmy-nominated makeup artist Bruce Grayson yesterday - the one who ran the backstage goings-on at the Academy Awards (21 makeup artists! 19 hairdressers!) - and he let us in on how we mere mortals can get looks like the ones we saw on Sunday.Bruce’s advice for getting red carpet glam at home is the same advice he gives the celebrities: it all starts with great skin. Getting your skin in shape weeks in advance is the key to looking as amazing as possible: facials, microdermabrasion, whatever it takes. Bruce said he swears by Olay Definity Color Recaputre ($21) and Laura Mercier Secret Concealer ($22) to even skin tones and make skin look just flawless. Bruce’s picks for best makeup on Oscar night? Jennifer Aniston’s look was one of his favorites, with the star going a little more glam than usual but still showing gorgeous, translucent skin and makeup. Other favorites included Kate Winslet’s pale beigy pink eye with a dramatic lip and Viola Davis’s gorgeous mauve-y purple lips. “Oscars is about sheer simplicity," Bruce says. "It focuses on the eyes or the lips or the skin.” As far as other makeup bag staples, he adores Cover Girl Lash Blast Mascara ($7.65) and Cargo Blu-Ray Blush/Highlighter ($27). When it comes to lips, Bruce is mad for the new lip gloss/lipstick combination products that go on easy and leave lasting color with shine - one of his favorites right now is MAC Tinted Lipglass ($14).Whether or not you include the red carpet and HDTV lighting is entirely up to you.

Fill Your Gym Bag With Stuff That Makes You Look Good After Sweating

Everyone who has already dropped their New Year’s resolution to get to the gym more, raise your hand. Hey, a lot of people have dropped out by now because the hassle of getting re-dressed and re-applying makeup can be a total pain. Well, we want you to reach all your goals this year, so dump out all your toiletries and pack these small, light essentials to get you from the gym to gorgeous in no time flat. If your gym doesn’t have shower toiletries, take the Bliss Sinkside Six Pack ($22) into the shower with you. It has face wash, soap, body wash, shampoo, conditioner, and body butter in a package that fits into your hand. A mascara eye and bold lip complements the flush in your skin after a workout. This Urban Decay Trifecta Makeup Kit ($22 ) contains eye primer, mascara, and liner to get a perfect post-workout wink. Now, if you’re truly in a hurry and don’t have time to even wash your hair (and those of us who have been paged into a meeting during a sweat session know what I mean,) these Ted Gibson Hair Sheets ($17 for 10) are a godsend. Run them over your hair and hit your mane with a cool blast from the dryers provided. Keep this light and travel-friendly Sedu Revolution Shortie Mini Styler ($50) at the bottom of your bag. It heats up quickly, works like a dream using tourmaline ionic plates, and best of all, comes with its own heat-resistant carrying case which doubles as a protective surface!Here’s another trick: keep all of your toiletries in a lingerie bag like the ones you use to wash your delicates. You can hang it in the shower and it drains dry. Just place the wet bag on a towel while you’re getting ready and throw it in your gym bag when you're ready to go. You’ll never have moldy gym things again!Check out our Guide to Cheap Workout Gear for stuff to wear to the gym that won't break your budget. 

It’s A New Year, Get A New Makeup Bag Already

January is the perfect time to ditch the old stuff and revamp with some fresh new goodies. In addition to the thrill that comes with pre-spring cleaning (and the eye infection you'll save yourself from tossing that ancient mascara), it's a great way to glam up your look, no gym membership, diet or new wardrobe necessary. Get the Smashbox Best of Smashbox Rapture Kit ( $19) and get three must-have basics and a screaming good deal. You'll get a mini Fusion Soft Lights shimmering powder in Dusk (neutrals), a mini Lip Enhancing Gloss in Aura (pink-ish) and a Travel Size Bionic Mascara in Jet Black. To add some drama, try  MAC's Slimshine Lipstick ($14.50). It's moisturizing and sheer, but with beautiful, lasting color. I'm partial to the shade Urgent!, a pinky-red with excellent day-to-night potential. Get glowing lids and cheeks with The Balm Hot Mama ($18), a pinky-peach multi-use powder that is paraben, sulfate, and phthalate-free. Moisture, SPF 20, and skin-evening color in one simple step, Cosmedicine Honest Face Skin Tint and Treatment ($35) is one of the best tinted moisturizers I've tried. Serious bonus points for having a high SPF and still going on smooth and sheer. For a touch of glam on the go, I stash everything away in a new Tory Burch Medium Cosmetics Case ($57). Looks amazing, and it's cheaper than a new purse!

Get Bedroom Eyes That Don’t Turn Into Raccoon Circles With L’Oreal’s Double Extend Mascara

What: L'Oreal Double Extend Lash Extension Effect Mascara, $11Why: If there's one beauty product out there that almost never lives up to its glamorous hype, it's mascara—after all, how are we to know those long-lashed models in the commercials aren't wearing falsies? So it's always a pleasant surprise when all an advertisement's techno-babble and percent-longer promises actually turn out to be true. I'll admit, I was skeptical about trying L'Oreal Double Extend Lash Extension Effect Mascara (the commercial claims "Lashes look 80 percent longer!" and shows little animated spirals corkscrewing around lashes to lengthen). But once I'd gotten through the two application steps—a nourishing and lengthening white base coat and a darkening and extending black topcoat— I was glad I'd taken the plunge. My lashes actually did look longer (by 80 percent, I'm not so sure) and I made it through a whole day with none of that icky black dust that most mascaras leave under my eyes. I even slept in the stuff and woke up with a just-applied eye look. I was even impressed with the science-y way the mascara washed off; it really did come off in little lash-shaped tubes, just as hyped in the ad. Get Yours:

Botox For Eyelashes? Thanks, But We’ll Stick To The Mascara.

Yesterday the New York Times published an article about how the makers of Botox will soon release a non-cosmetic (read: medical) product that stimulates the growth of longer and thicker eyelashes. Latisse, as this concoction is called, derives its formula from the company's glaucoma eyedrops, which reduce pressure and swelling in the eyes--and as a side effect tend to send patients' eyelashes into overdrive. However, other, less pleasant side effects include red itchy eyes, darkening of eyelid pigmentation, and permanent change of iris color from light (blue, green, hazel) to brown. And at $120 a month for this creepy alchemy, we'll stick to the mascara, thank you very much. Lash wands have come a long way, baby (maybe not as far as glaucoma eyedrops or wrinkle-freezing chemicals, but still), and they're among the beauty products that give the most bang for your buck. Here are some of our favorite mascaras: When Maybelline came out with Define-A-Lash ($8) last year, we wondered if anything could really improve on Great Lash. But we soon fell in love with the spiky brush that makes clumps a thing of the past and reaches even your teeniest lashes to create a clean, long look. I switched to Define-A-Lash last year, and my own mother (a Great Lash user, I might add) actually noticed the difference in lash-length and definition. Speaking of Maybelline, makeup artist Carmindy from TLC's "What Not to Wear" swears by the company's Lash Stylist Comb ($6), whose extra small brush allows you to get in deep and hit every lash (including those little lower ones) without painting your skin black, too. If you can wait to blink while it dries, Rimmel Super Lash Mascara ($3.49) is a great everyday product. Its liquid formula allows for unlimited applications that give incomparable length to lashes, and the extra-black color creates an intensity we haven't found with any other product. Plus, did you see that price? I can barely find a Diet Coke for under $3.50 these days. And check out our latest Lip Balm Guide for more beauty products that will keep you looking your best.    

Top Five: A Countdown Of Our Favorite Mascaras

Walk into any drugstore or department store, and you're likely to be overwhelmed by the sheer number of mascaras. And each one promises the same--longer, thicker, darker eyelashes. So how's a girl to know which ones are worth it and which ones to skip? Here's our pick of five brands that are SheFinds tried, tested, and approved. 1. Chanel Inimitable Mascara ($27.50): Quite frankly, we're blown away. This mascara really lives up to its promise to plump individual lashes without clumping. With a few quick swipes, we were able to add serious drama without serious baggage. 2. Benefit Cosmetics BADgal Mascara ($19): One of our writers swears she was hopelessly devoted to another brand before she ran out one morning and had to turn to a back-up tube she had of Banefit's BADgal Mascara. Three coats later, she converted, and she hasn't re-stocked her old favorite since. 3. Smashbox Focal Point Lash Building Mascara ($18): I found myself in a similar situation recently. I'd left the house in a hurry, thought I'd thrown some mascara and blush in bag, then discovered I'd grabbed a pen, not cosmetics. I ran into Sephora and quickly grabbed a tube of Smashbox's Focal Point. I'd never tried it, but I'd heard enough good to give it a go. And thank goodness I did. This might be my favorite for layering, since it really doesn't seem to get too thick. Just one hint--give this one time to dry. For whatever reason, it seems to smear more easily, so take a couple of seconds before adding eyeliner..4. Cover Girl Lash Extract ($7): Another SheFinds writer swears she'll never pay for department store brands again after trying Cover Girl Lash Extract. While we wouldn't recommend you give up entirely on the pricer names, we can't resist a great mascara that costs less than our lunch. 5. L'Oreal Feather Lash Softly Sweeping Mascara ($7): Okay, we get it. You've got some bills. So we had to include one more way to get champagne lashes on a beer budget. Enter L'Oreal's Feather Lash, which former SheFinds editor Natasha picked as her personal favorite.  As easy on the wallet as it is on the eyes, this mascara does works wonders on thin or short lashes.Don't see your favorite brand here? Check out the SheFinds Mascara Guide or post your pick in the comments below! 

Want Sarah Palin’s Alaskan King Salmon-Enriched Skin? You Betcha.

Racked recently picked up on TalkingShopping’s interview with Amy Strozzi, Sarah Palin’s makeup artist on the campaign trail (the one who was paid $22,800 for two weeks of work in October). When asked about the Alaskan Governor’s flawless complexion on camera, Strozzi said that Palin had the most beautiful skin she had ever worked with, that obviously makeup created the canvas but that clean Alaskan air, lots of fresh fish and protein, and a good fitness regime was the key to that Palin-esque look. What to do if you can’t eat tons of fish while running on the treadmill in Alaska by Saturday?  Here are some items to create that photo-ready look: This Smashbox Photo Foundation Primer ($45) soothes and nourishes your skin while giving you a flawless complexion. It’s worth the investment. Another favorite is the Benefit Eye Bright Pencil ($20). Swipe under the eyes, blend to erase under-eye baggage, and then line the inside of your eyes with it.  You’ll look like you’ve been on vacation for a week. Give your face a healthy glow with another tried-and-true secret weapon, NARS Orgasm Blush ($20).  It gives anyone a healthy flush and translates well on camera.  Yes, it really does work on all skin tones. Last but not least, brighten those eyes before you get in front of the lens with the ModelCo Lash Wand Heated Eyelash Curler ($30), which gently curls your lashes into eye-popping curves before you even put on a coat of mascara.  You look instantly more awake and alert in pictures.No longer should you fear the close-up, ladies.  Whether or not you incorporate the pageant wave is totally up to you.

ShopSmart Proves Pricetags Mean Nothing When It Comes To Decent Beauty Products

Think a hefty price tag and adspeak terms like "ionic" and "tourmaline" make for better beauty tools? Think again. ShopSmart, a sister magazine of Consumer Reports, reveals in its January issue that pricier doesn't always mean better. In the article, ShopSmart puts blow dryers, straightening irons, and mascaras in head-to-head combat to find the best "smart splurges" and the budget buys that beat out the big guns. In the super-scientific blow dryer battle, it was revealed that higher wattage doesn't equal faster drying time, and that higher price doesn't equal better features. The bargain buy, Revlon's Ionic Ceramic Pro Stylist ($20), had more useful features than the top-scoring splurge, Bespoke Labs' Featherweight Dryer ($200). Think the CHI iron took top honors in the straightening iron category? Nope. The iconic ionic straightener ($130) was among the nine irons tested, but it didn't crack the top spot. That honor went again to Revlon, whose Perfect Heat Ceramic straightener ($25) didn't boast ionic, tourmaline, or nano silver technology, proving that technobabble is just that. And as far as mascaras went, while a department store brand, Lancome Definicils ($24) did rank high among testers, a drugstore formula, Max Factor Lash Perfection Volume Couture ($8) did just as well in the lengthening and thickening contest. And, surprise, surprise, pink-and-green staple Maybelline Great Lash ($4.48) got a "very good" overall ranking, but brought on complaints of clumps with some testers.Get the full results of ShopSmart's beauty battles in the January 09 issue—it hits newsstands today.

Halloween Costumes: Shut It Down With Rachel Zoe’s Haute Hippie

Having covered The Rachel Zoe Project for an entire season, I figure what better time to dress up as my favorite rabid, super-shopping uber-stylist than Halloween? It’s now or never to try this look on for size - or to basically throw on all my accessories at once. If you care to join me, I would suggest starting with copious amounts of black eyeliner and mascara. Snag this Wet and Wild Kohl Eyeliner in Charcoal 655 ($1.50) and rim your eyes a couple of times, then follow with two coats of Maybelline Great Lash Mascara in Very Black ($4.30). Throw on a pair of oversized sunglasses like these Python Retro Sunglasses ($6) and you've got the foundation for the look. There are a few more things to get this haute hippie look: a faux fur vest, tons of statement accessories, and a huge oversized tote. This AE Furry Vest ($50) will definitely do the trick for little money. As for the bag, I think this Quilted Saints Tote ($44) will do just fine. Accessorize with this Sterling Silver Marcasite Ring ($20) and Faceted Stone Bracelet ($9.50). Throw on some black jeans and a tank top and get ready to shut it down.

Battle Of The Waterproof (Contact Lens Safe) Mascaras

As a contact lens wearer, I usually wind up writhing in agony as mascara debris (read: clumps) falls into my eyes and causes searing pain around my lenses. I needed a gym-ready, changing-weather friendly, contact lens safe mascara, so I road-tested some mascaras for SheFinds. Here are the winners: Bronze Medal: Clinique Gentle Waterproof Mascara in Black ($14)One to two coats will enhance the lashes as if you have naturally thicker lashes. The formula comes off with a little soap and water or a cleansing cloth, and had people staring into my eyes while I was running errands.  Silver Medal: L'Oreal Voluminous Waterproof Volume Building Mascara in Black ($7)This thickening, easy-to-apply formula is excellent for evening. The mascara went on smoothly, stayed on through a spinning class, shower, and drinks with friends. No clumps, no debris and no “raccoon eye”, it came off easily with makeup remover.   Gold Medal: Maybelline Great Lash Washable Mascara in Very Black ($7)The tried-and-tested favorite of makeup artists, beauty editors, and consumers alike, this was my hands-down favorite. I don’t understand how you can heap this stuff on and it just never gets tacky or falls apart but win it does for giving long, believable lashes that are thick, glossy, and quite come-hither without being dangerous to contact lenses. It went a full day from a morning workout complete with steam room and shower clear through to another layer before a girl’s night out. This is a great purchase for day or night. And check out our Beauty Bestsellers Guide for other mascara faves.  

The New Language of Beauty: SheFinds Tries Magazine-ese

Recently, made merciless fun of popular women’s magazines’ attempts to create new ways to get you to purchase their wares. One of their writers highlighted how the September issue of Lucky created an entirely new lexicon for some items. In the spirit of all that is fashion, we figured, hey, why not?  Please follow along as we present essentials for fall, written in magazine-ese: Feeling the need to boost your lashes for that step into cooler weather? The defined eye is a big look for fall’s trip to the 90’s. Grab yourself some Cover Girl LashBlast mascara ($6.88) and get lashy, man-trapping, Venus Fly Trap-eze lashes. Can’t exactly handle the liquid liner look without making mistakes? Fear not! Get the L’oreal Paris Voluminous Mistake-Proof Marker ($7.50), a dual liner that allows for thick or thin, swoopy or Cleopatra-esque defined lines with minimal mistakes. Usually if someone uses the word “dewy” around here, we get a towel or slap some blotting papers on that issue. How about moisturized? Grab yourself some Philosophy Hope in a Jar ($38) and relax knowing that you look…well, nourished? Relaxed? Hydrated?  We’re running out of funny here, people. Never fear about the lips: we’ve got your pucker covered. Red lips are totally come-hither and succulent (yeah, I can’t believe I used that either) in a sexy terracotta-plum like M.A.C. Viva Glam VI lipstick ($14). Don’t forget those nails! Leave those neon 80s shades behind and grab something a little more Starbucky, like Rescue Beauty Lounge Au Chocolat nail polish ($18). Those chocolate brown shades from the 90s are back with a vengeance.So, all kidding aside, these are some of our favorites for fall beauty.  Have some fun and remember to have some fun with your makeup this fall, including the words you use to describe it! Peruse our Beauty Bestsellers Guide and create your own descriptions for all the beauty classics.  

Recession Beauty: I Got My Mascara At The Drugstore… But You Can’t Tell

Here at SheFinds, we’re feeling the economic pinch as much as the next beauty product addict. And so we’re bringing you new weekly picks that won't empty your wallet. We’ll test products and let you know how they hold up… hopefully saving you money by finding a cheaper version of the products you love and saving you from wasting your precious dough on a no-good knock-off.  Up first, mascara.  I compared four products and one was a clear winner, though all would have earned a place in my make-up bag for weekly wear. And I’m picky about mascara. I have long lashes that need a volumizing oomph and I wear contacts, which means I stay away from anything that flakes.  So, the winner: CoverGirl Lash Exact ($7.39). The secret is in the plastic brush, which keeps lashes from clumping, even after multiple applications. It volumizes and lengthens without looking fake. It wipes off easily, doesn't smudge and this baby never flakes.    First Runner Up: Maybelline Great Lash ($4.49). This one is an Allure Best of Beauty winner, but it’s No. 2 in my book simply because it gets clumpy a little faster than the CoverGirl Exact Lash. But, it goes on evenly and is good for sensitive eyes.   Second Runner Up: Wet n’ Wild Mega Protein ($2). The price is right for this drug store brand staple, but the chunks put it a distant third. One application isn’t enough, but two gets thick… especially after you’ve been using it for a week. But I'll give it you, this stuff doesn't smudge!  Last Place: Tarte Lights, Camera, Lashes ($18). Lengthen, curl and volumize your lashes… and know that you spent too much on mascara. It absolutely works and probably stays clump free longer than any of the other three brands I tested… but for the price of one tube I can get a years’ worth of my favorite CoverGirl.   Do you have a favorite budget beauty product we should profile? Let us know in our comments section below!

TV Beauty: The Vampy Style Of AMC’s Mad Men

For those of us now hooked on AMC’s Mad Men, we can’t wait for more snappy dialogue, great acting, and continued glimpses into the lives of ad men in the 1960’s. But, in all honesty, we mostly tune in to see the show's vampy character Joan Holloway (played by Christina Hendricks) - who's a style maven for all ages.  Nary a hair out of place, this polished, lady-like look is all the rage for fall . Take a cue from Joan and grab yourself some sure-fire products to mimic this style. Pick up some Liquid Eyeliner in Boot Black ($16.50, and remember to steady your elbow on a surface to make the perfect line), follow up with Zoom Lash in Zoomblack ($12) and then draw the perfect wine-after-work red lip with Lip Pencil in Burgundy ($13). Top with Lipstick in Diva ($14) – all from M.A.C. cosmetics.Tune into Mad Men and see what other man-slaying tips you can pick up.  Looks like everything old is new again…Get yours:

Spinlash Gives You Record-Setting Lashes: If It Doesn’t Poke Your Eye Out First

Metal lash combs, beware – there’s a new tool in town. It’s called Spinlash, and it looks absolutely terrifying. A spinning mascara wand? Would I poke my eye out?The product, though, is foolproof ... and ingenious. It's similar to the wand that comes with my never-changing-from-it mascara, Cover Girl Lash Blast. The two buttons on the outside of the wand control its motion – you can spin it clockwise or counterclockwise. (I trade off for each eye – it's easier to control the mascara application that way.) As it spins through the lashes, it separates them effortlessly, making them look longer and ridding them of clumps better than any lash comb I've ever tried.The Spinlash wand can be used with either the mascara that’s included in the package or with your favorite brand. My method is to dash on a coat of my beloved Cover Girl Lash Blast with its normal brush, and then go over it with a coat of Spinlash for added separating and lengthening. Do this, and you’ll be batting your eyes at everyone you know. Trust me on this. Order your own (available in brownish black and black for $14.95) on the Spinlash website.

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