This Is The T-Shirt That Made YSL Mad Enough To Cancel $280K Worth Of Orders
Jessica C. Andrews
October 2, 2013
It’s no secret that the fashion world isn’t pleased with Creative Director Hedi Slimane‘s work at Saint Laurent. The legendary brand, which was once synonymous with luxury, now sends dresses down the runway that you could find at any discount store in the mall. Hedi also dropped “Yves” from the brand’s name, a move many found unsettling. And the critics aren’t quiet about it either. Retailers are selling graphic t-shirts reading “Ain’t Laurent Without Yves,” and style bloggers and editors are getting in on the joke.
Hedi Slimane isn’t laughing. Saint Laurent severed ties with Paris store Collette for selling the parody tee. The brand cancelled Collette’s order of their Spring 2014 collection and left them off the list for the Paris Fashion Week show. Ouch.
And they didn’t stop there. Collette’s Creative Director, Sarah Andelman, says the brand accused her of selling counterfeit products in a letter. Andelman says she was “shocked” by the allegations since the shirt isn’t counterfeit (“there’s no doubt that it’s not a Saint Laurent product,” she said) and Colette has carried YSL since 1998. She believes Slimane’s issue should be with the makers of the T-shirt, parody brand “What About Yves,” and not the retailer. We’re guessing a “Don’t Mess with Hedi” shirt is coming next. Whose side are you on? Let us know in the comments below!
Love the shirt? You can still pick it up at Revolve Clothing. Just don’t let Hedi Slimane see you in it.