beauty

This New Line For Women With Big Boobs Has The Best Name Ever: 'I'm Up Here'

June 11, 2014 by Sara Alderman
shefinds | beauty
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The 125 Best New Beauty Launches Of 2023

We know the “I don’t know what bra to wear with this” struggle is real–especially for women with larger busts. It’s even harder for them to find cut-out dresses and backless tops that offer the support they need. Luckily, LA-based eco-friendly brand Reformation just launched a line of dresses, tops, rompers and jumpsuits specifically for those of you who are well-endowed.

The “I’m Up Here” collection–pause, can we talk about how freakin’ amazing that name is?!–features strategically placed cut-outs and straps with a built in (and totally not obvious) underwire bra. Each piece is specifically designed to fit gals with a full C cup of lager. If you’re familiar with the brand, then you’ll be happy to hear that the collection is exactly what you’d expect from Reformation, vintage fabrics and all. Tops retail for $78 to $90, while dresses and rompers go from $198-$218.

While we can’t vouch for the line ourselves, the ladies over at ELLE took a couple items for a test drive and had an overall positive experience. So say goodbye to your #bigboobproblems, check out our picks in the slideshow, and shop away!

SHOP THE I’M UP HERE COLLECTION NOW 

And don’t forget to check out: further reductions at the Net-A-Porter sale, the best weekender bags you need for summer and eBay’s new designer site

 

Author:

Sara Alderman has covered topics from fashion to beauty and beyond.

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