Watch (And Shop!) The Livestream Of Topshop Unique's Fall/Winter Show Now
February 17, 2013
It might be early in the day here, but across the pond, London Fashion Week’s third day is already well underway. And it’s worth dragging yourself out of your bed to your computer because the Unique by Topshop fall/winter 2013 runway show starts right now. You can expect the livestream of the show to live up to its name – it’s going to be a unique, one-of-a-kind experience. Topshop teamed up with Google to make it the most interactive runway show ever (you can read more about the show’s technology here). Aside from the Model Cam, which will allow viewers to see the show from the model’s perspective, you can use the Be The Buyer app to create moodboards based on the collection. There will even be a livestream of the red carpet so you can watch celebrities and editors arrive.
Best of all, you’ll be able to shop the line right away. The livestream will allow you pre-order the clothes as they make their way down the runway. You can even click on the clothes to recolor them, buy the nail polish the models are wearing, and download the show’s music as you watch. Click below to watch the livestream and be sure to keep your eye on SHEfinds for more information about the show’s shoppable clothing.