We can all agree retouching’s gotten out of hand these days. People are getting their limbs chopped off, waistlines are dramatically shrinking, and familiar faces are rendered almost unrecognizable–all thanks to a little (a lot of ) computer magic. Don’t get us wrong, a little retouching here and there does make an image more polished, and we’ll be the first to admit it’s kinda fun tweaking your pictures in Photoshop.
But now that folks are willing to shill out $10,000 for Lena Dunham‘s unretouched Vogue pics, it’s clear that our airbrushing problem is a big one. So much so, that American Eagle‘s Aeire has opted out of using the tool for their latest campaign. You can see all the models’ dimples, belly creases, tats, and freckles in the photos. Yep– they made a marketing campaign of not retouching their images! How we long for the days when we could look at a picture, and not have to wonder if we’re looking at a real person, or a computer-generated composite.
So, we dug up some magazine and catalog covers from the days of yore–before we got too Photoshop-happy. Check them out beside contemporary ones, and find out which publications are overdoing it with the airbrush tool, and which ones are practicing a bit more moderation.