12 New Beauty Launches You'll Want To Add To Your Holiday Wish List ASAP

December 13, 2019 by Alisha Stacy
shefinds | beauty

Are friends and family still asking you what you want for Christmas? Or need an idea on what to put down for Secret Santa? Well, you’re in luck! Because some of our favorite beauty brands have recently released some amazing new products just in time for the holidays. Which means if you add them to your wish list (like, today!), there will still be plenty of time for one..or two… to end up under the tree.

And trust us, you’ll be so happy you asked for it! See all of the newness below:

IT Cosmetics Pillow Lips Lipstick ($24)

These highly-pigmented lipsticks come in two different finishes (matte and cream) and have 14 universally flattering shades to compliments all skin tones and lip types ranging from nudes to reds.

Benefit Cosmetics Brow Styler Eyebrow Pencil & Powder Duo ($34)

Benefit continues to expand its brow collection with the launch of Brow Styler, a 2-in-1 wax pencil and powder duo, that now comes in 12 shades, the largest shade range in the eyebrow industry!


Inspired by the brand’s fan-favorite Stoned Rose Lipstick (which was originally designed for Jennifer Aniston), this palette has 7 neutral-toned shades for your eyes, cheeks, and contour. Making it very easy to achieve a rose-kissed look every time with everything you need in one compact and numbered for application.

Glow Recipe Banana Soufflé Moisture Cream ($39)

This lightweight moisturizer is the perfect combination of banana, magnesium, turmeric, and cica that calms and rebalances the skin. It is also very hydrating making it a must-have for the winter months.

e.l.f Liquid Glitter Eyeshadow ($5)

These long-lasting and quick-drying liquid eyeshadows give you high-impact glitter coverage with minimal fallout for soft or vibrant looks. Perfect for NYE!

Drybar The Double Shot Blow-Dryer Brush ($150)

This new 2-in-1 product combines the hot air of a blow-dryer with the structure of a round brush to give you a voluminous and shiny blowout in one simple step. Weighing in at less than a pound, this brush makes it very convenient to travel with and get great hair while on the go.

No7 Laboratories Firming Booster Serum ($41.99)

Made with MATRIXYL 3000 PLUS, Hyaluronic Acid, and Hibiscus seed extract, this super-concentrated serum targets areas that have experienced a loss of firmness to visibly transform the skin’s appearance.

Garnier Fructis Coconut Exract Nourishing Treat Shampoo ($5.79)

The new line of Fructis Treats Shampoos & Conditioners are made with 98% naturally derived ingredients that still give you shiny, soft and nourished hair. The bottles are also recyclable!


After you apply your serum and eye cream, use this nourishing face cream that delivers amazing anti-aging benefits to the skin for a recontoured, toned and refined complexion.

Urban Decay Party Favor Eyeshadow Palette ($29)

For a perfect night-out look, all you need on your eyes is some glitter. And this mini palette filled with six sparkly shades will give you a no-fail look every time.


Herbivore Rose Hibiscus Hydrating Mist ($32)

With a blend of vegan hyaluronic acid, rose hydrosol, coconut water, and hibiscus extract, this super-fine and lightweight mist can be used on clean skin or over makeup and targets concerns such as dullness, dryness, and uneven texture.

essie Expressie Quick-Dry Nail Polish ($9)

Heading to a party or dinner and realized you forgot to get a mani? No worries! This new polish from essie gives you color and shine in just one step and dries in about a minute. It also has an angled brush making it easier for application with both hands.

SheFinds receives commissions for purchases made through the links in this post.


Marketing Manager, Contributing Editor

Alisha Stacy creates compelling branded content for SheFinds--on behalf of clients as our marketing manager, and e-commerce posts as a contributor to the editorial team. She covers the latest in fashion, beauty, and lifestyle. You can reach her at [email protected]

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