You probably don’t need me to tell you how amazing Madewell’s been recently. Every time I go to the site, I wind up with way too many items in my cart. That likely has a lot to do with Joyce Lee, head of Madewell design. Blame her for blowing your allotted lunch money for the week on that amazing sweater you just couldn’t pass up.
If you thought Madewell was good before, though, wait until you see the new Madewell x Daryl K. The perpetually hip brand teamed up with the iconic designer on a capsule collection that is so cool, yet totally wearable whether you’re a mom (like me), a college student or anyone in between really. Below, Joyce dishes on how this seriously special collection came to life.
SHEfinds: Tell us a little about how this collab came about.
Joyce Lee: My team and I have been longtime fans of Daryl’s so it felt natural for us to partner together. We have a mutual approach to the way we look at fashion, focusing on pieces that are functional and wearable.
SF: What about Daryl K specifically made her the perfect partner for Madewell?
JL: We have a similar way of approaching wardrobe staples. Madewell is all about denim, specifically jeans, and Daryl is known for her leather pants. She wanted to work with denim so it made sense for us to join those things and partner together.
SF: What was the creative process like when putting the collection together? What inspired the collection?
JL: It was organic and fun. We brought together favorite vintage pieces, Daryl had lots of personal favorite garments that inspired the collection, and we worked from there developing samples, fitting and perfecting each piece.
SF: Do you have a favorite piece from the collection?
JL: I am obsessed with the suede jacket, it’s so special.
SF: Can Madewell-lovers look forward to more collabs like this one?
JL: Yes, definitely! We are always looking for inspiring creatives and brands to work with.
[Photo: Shelby Rodriguez]