50 Fashion Accounts To Follow On Instagram: The End All, Be All List

September 25, 2012 by Justine Schwartz
shefinds | Style

Instagram should have been on your radar since Facebook spent a pretty penny ($1B to be exact) to buy it, and no matter how you use it (let me guess: to post photos of your eggs benedict at brunch?), you’ve got to admit it’s addictive. I mean, where else (besides Pinterest) do you get such an up-to-the-minute barrage of aspirational, inspirational, and artsy photos? Plus, those filters are pretty life-changing.

Behold, the 50 accounts you absolutely must follow if you’re fan of fashion (and I’m guessing you are if you’re reading this site). From street style stars to your favorite designers, fashion bloggers, and retailers, behold, the best fashion accounts of Instagram, in no particular order:

@fashionista_com: This popular fashion blog has over 32k followers, and posts images from the runway, new products, and of insider events that you’ll never get an invite to. #sorrynotsorry

@thezoereport: Get an inside look at the offices & day-to-day happenings of your favorite stylist-turned-designer.

@cocorocha: With over 214k followers, this account gives you a glimpse of the off and on-duty life of a modern day supermodel.

@laurenconrad: The former Hills star has 1.2m followers for a reason; her quirky, inspirational photos cover everything from food to fashion, entertaining and beauty (read: lots of hair).

@hillary_kerr: Follow the editorial director at where she posts collection previews, her own vacations and daily life, and everything you’d expect from an online fashion editor.

@cutblog: Follow NYMag’s fashion blog for more street style looks than you can shake a stick at.

@S5A: Their 100K+ followers get an insiders look in to store happenings, upcoming product launches and lines, and the chance to win their contests — like the PAIR A DAY shoe contest they have going on right now.

@blaireadiebee: You might know Blair by her other name: Atlantic-Pacific. The gal behind this hugely popular street style blog posts photos of her own looks (duh), as well as close-ups of shoes, jewelry, nails and more.

@krystal_bick: This street style star (check out her site, This Time Tomorrow, if you haven’t already) posts images from her travels, her own infamous street style looks, backstage at shows, runways, and daily life.

@nastygal: Your favorite “bad ass” retailer has 364k followers on Instagram and posts pictures of nastiness like cool blue hair, street style, arm parties and behind-the-scenes at their lookbook shoots.

@rachel_roy: Rachel herself posts intimate photos of her family, friends and employees on this popular handle, which has 72k followers.

@rebeccaminkoff: A @shefinds staff favorite, this Instagram account is filled with daily quotes, outfits, and Rebecca’s activities around the city.

@oscarprgirl: Quite possibly the world’s most infamous PR girl, Erika Bearman posts some of the most glamorous taken-in-mirror photography around (her killer body and access to Oscar de la Renta gowns doesn’t hurt).

@anna_dello_russo: The Vogue editor at large and recent H&M collaborator posts extremely cool street style photos, as well as her travels to unexpected places around the world.  Her cute pup, Cucciolina, is one of the more famous #dogsofinstagram.

@neimanmarcus: The Neiman staff  posts pictures of their life inside and outside of the iconic American store.

@barneysnyofficial:  Retail junkies will flip for sneak peeks of new products, close-up photos of celebrities, and other insider exclusives on this feed.

@bergdorfs: The department stores really do Instagram well; this handle has 122k followers, and features the NYC-based adventures of the store’s staf. Plus, runway images, backstage pics and other wish-you-were-there moments.

@bloomingdales: Expect shots of brands sold in their stores, celebrities, designers, products, models, as well as info about in-store sales and events, and sweepstakes to enter.

@manrepeller: Follow Leandra Medine as she repels men with her quirky outfits and sensibility.

@katespadeny: Get a glimpse in to the world of Kate Spade (the company, not the person). Expects photos of products, behind the scenes at ad shoots, models, events in the city and pretty things the staff comes across.

@netaporter: The British luxury e-tailer (our favorite!) posts must-have and recently added products, as well as shots from the runways, of models, celebrities wearing products they sell, and inside info on all their brands.

@shopbop: Our favorite US e-tailer has a strong Instagram presence. Follow for behind-the-scenes and backstage photos of runway, photo shoots, products they love, food they eat, things they like, and places they go.

@stylecaster: Their 23k followers are treated to behind-the-scenes photos of the fashion world: at industry events, runway shows, and more.

@thecoveteur: Founders of The Coveteur Designer Erin Kleinberg and Stylist Stephanie Mark post mostly on products and events from a behind-the-scenes perspective.

@theoutnet: Net-A-Porter’s kid sister has 19k followers, and posts some of the designer products sold on the site (at slashed prices!).

@bagsnob: Says Tina Craig: “I love bags, I love food, & my dog is cuter than yours. Oh, I also like taking photos of myself. A lot.”

@toryburch: You’ll get the occasional photo from Tory herself, but mostly ones posted by her staff (who also live blessed lives), like events, clothes and other pretty things.

@whowhatwear: See what the staff behind WhoWhatWear are up to — during and after office hours.  Think  products, events, street style, food, traveling, promotions from their website, runway, and celeb.

@emilyschuman: Founder of the hugely popular Cupcakes and Cashmere, she posts images of her life around LA, food, street style, and the entertaining tips that made her lifestyle blog such a hit.

@eatsleepwear: Graphic designer and fashion blogger Kimberly Pesch posts street style, events, cool products, life around the city, food and traveling.

@styledotcomcelia: Follow Celia Ellenberg, the senior beauty editor at, for images of beauty shoots, makeup, models, nails, hair, backstage at events, traveling, and beauty industry events.

@cfda: The official Instagram of the Council of Fashion Designers of America has 27k followers.

@louboutinworld: Forget the imposters, this is the official Louboutin Instagram account. Expect lots of sexy, jaw-dropping shoes.

@elleusa: Go behind the scenes of “the number one fashion magazine in the world.”

@evachen212: The former Teen Vogue beauty editor posts her favorite products, life around the city, events, food, jewelry and shoes — and has a pretty good sense of humor, too!

@henribendel: They say it best: “The official instagram The Girls Playground… follow us as we capture dazzling delights and the inspirations behind every pretty Bendel thing!”

@huffpoststyle: They’ve got clothes, shoes, office life, backstage, runway and beauty.

@marcjacobsintl: MJ has a whipping 350k followers, to whom he posts products, street style, runway, backstage, and Marc’s inspiration.

@mbfashionweek: The official Instagram of Mercedes-Benz Fashion Week. Follow for a glimpse of the fashion industry’s most exclusive events.

@mrbradgoreski: Rachel Zoe’s former assistant and current Kate Spade spokesperson (and just adorable human being!) Brad Goreski posts images of his life as a celebrity fashion stylist, as well as his own looks, plus street style and his life in NYC.

@matchesfashion: Luxury retailer Matches posts scenes from the fashion world — like runway, models and backstage (basically, all the best parts).

@michaelkors: Get a glimpse in to the life of the team behind Michael Kors including models, backstage, travel, runway, celebrity, street style, print ads, and the adorable Michael himself doing fun things.

@facehunter:  Street style blogger Yvan Rodic posts — duh — street style, as well as a visual diary of his travels around the world.

@streetstylish: London street style photographer Arianna Power posts images of indie fashion, photography, art, design, and music.

@courtandhudson: Christine White of Court + Hudson post images of her life in Hoboken, NJ, as well as trips to Manhattan and abroad (bon jour, Paris!) as well as  street style, food,  inspirational quotes and jewelry.

@intothegloss: Emily Weiss of Into The Gloss has a respectable following of 27k, and posts images of shoes, fashion, as well as inspirational quotes, beauty, runway, models and hair.

@stella_moda: With 1762 followers, she posts amaze outfit ideas, pretty “street style”-esque photos and covetable beauty pics.

@jacomecarolina: Carolina Jacome posts images of her own gorgeous outfits, as well as close-ups of those looks, and more covet-worthy beauty and fashion.

@thecourtneykerr: Courtney Kerry of What Courtney Wore and Bravo’s Most Most Eligible Dallas is known for her big hair — and her big statement necklaces — on her namesake Instagram feed.

@apieceoftoast: Molly and Sally Miller of A Piece of Toast post pictures about happenings in Dallas, products they love, street style, hair, designers, and most importantly — wine!

@cheetahisnb: Alicia Lund, the blogger behind Cheetah is the New Black, posts pictures of her life in New York City, food, fashion, and street style. Fans of Glitter Guide will be interested to know that she works with founder Taylor Sterling.

@shefinds: Obvi! Follow Michelle Madhok and the SHEfinds team as we shop, drink, hashtag, snap and #FIND the best fashion & beauty products online.

[Photo Credit: Manstagrams]



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Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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