Last August, Vogue featured “Instagirls” Cara Delevigne, Karlie Kloss and Joan Smalls on the cover of the September issue. The magazine describes these girls as,”All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.” No one can argue that Cara Delevigne doesn’t kill it on social media. Have you seen her follower numbers? But she got her big break in 2010, before the ‘gram was even invented (ah the good old days of #nofilter). So do she and the others included technically qualify as “Instagirls?”
We’re not trying to pick a bone with the fashion bible, but we think “Instagirls” can also describe a different set of pretty young things. These girls are social media star/model hybrids whose followers are the reason they are getting deals and campaigns. They were somewhat famous, thanks to their last names, before hitting it big in the fashion world. They already had the followers, which got designers to notice their power and influence (and insane gorgeousness). Now, they continue to grow their social media presence and careers by combining the two. Kendall Jenner announced her HUGE Estee Lauder campaign via Instagram, and Gigi Hadid teased her announcement as the next Victoria’s Secret Angel on the photo sharing app. Today, brands are all about connecting with fans digitally to reach the largest possible audience, and these new faces are the one’s leading the pack.
Click through the slideshow to see all the “Instagirls” you should be following if you’re not already. Some of them have walked for Chanel more than once, and others are just starting out with modeling contracts.