For years, those who hated the UGG had to sit back and shake their heads at the hoards of people buying the boot, wearing the boot and often doing so in temperatures much higher than 50 degrees. Now, however, not only has the trend finally seemed to wane, even the company — UGG Australia — is looking for a new revenue stream via new products.
And, this time, they aren’t ugly ones.
Sure, the name UGG might send a chill down your spine, but their new boots are anything but the UGGs of the past. Plus, celebrities like Amy Adams and Hayden Panettiere have already signed on to the new boot. Oh, you didn’t have time to point out the ugliness that they chose for footwear recently? That’s probably because you didn’t even notice they were wearing UGGs.
That’s right, UGGs have done a 180 and now, the boot is simple, classic, useful and, might I even say, stylish. In the spirit of giving everything a second chance and wiping away first impressions with seriously impressive second iterations, check out these UGG boots that will certainly keep your feet warm and cozy without forcing you to sacrifice everything you know to be true about fashion.