Just because today is the last day to customize your own pair of Kate Middleton‘s Stuart Weitzman Corkswoon wedges ($398), doesn’t mean that you can’t create your own shoes, because recently, custom shoes have been a trend for many of your favorite brands and designers. While sneaker brands like Nike ID and Vans have been customizable for years, designers like Prada are just catching up.
The first of many luxury designers to adopt this trend was Manolo Blahnik, when they debuted their Custom BB Boutique at Bergdorf Goodman and Neiman Marcus in November 2013. These retailers allow you to design a unique pair of the classic Manolo silohuette pump ($595) by choosing from five different heel heights, twenty colors and a variety of different fabrics. Your Manolo’s are then custom-made and shipped right to your door step. Shortly after Manolo’s custom debut, Salvatore Ferragamo followed in their footsteps (see what I did there?) by allowing customers to create their own Vara heels ($625) and Varina flats ($595).
Earlier this year, Prada and Jimmy Choo got in on the game by launching heel height, color and fabric customization programs in select stores (Prada in London and Chicago, and Choo in Beverly Hills.) Now, both brands are teasing that we will see this service in more of their flagship stores in the near future.
While the whole customization process is definitely really cool, we’re wondering why it has become such a big footwear trend. Why can’t we just go to the store and buy our shoes like normal people? Well, for starters, customizing makes shopping a lot easier. Think about it. When you’re shopping for a special occasion, it’s usually difficult to find the right color and type of shoe to match your dress. But customization let’s you take the easy way out. Us lazy girls can simply pick the perfect shoe to compliment our outfit, and have it designed by one of our favorite brands. No effort needed. I like it.
There’s also the whole, “we all want to be rich & famous” thing. Admit it. Deep down you secretly wouldn’t mind having as much cash as a Kardashian to drop on crazy things you don’t actually need. In an interview with the Fashion Law, James Ferragamo, Director of Women’s Leather Products at Salvatore Ferragamo, thinks that fashion today “is much more about doing something that is only for you rather than something that is for the masses.” So, he’s basically saying we’re all selfish. Celebs have their clothing, shoes and bags customized all the time. If they can have this luxury, why can’t we?!
Whether you agree that these shoes are for lazy chicks or wannabe celebs, you should check out our roundup of stores and designers that offer customized shoes in our slideshow. Maybe you’ll get inspired to order your own pair!
[Photo: Stuart Weitzman, Prada, Jimmy Choo]