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A Size 2 At Gap Is An 8 At Banana Republic: Shopping At Lower Priced Retailers Makes You Feel Skinnier

April 26, 2011 by Charlotte Steinway
shefinds | Shop

This weekend, the New York Times published a fascinating article on sizing discrepancies amid retailers, which asserted that “vanity sizing” (the process of sizing clothing larger than it’s true size so as to make customers feel thinner) was more prevalent in the lower-priced lines. Furthermore, the NYT study found this to be the case even within the same companies!


Here are some of the most interesting findings from the study:

Marc by Marc Jacobs and MICHAEL Michael Kors were both physically sized larger (but marked to be smaller sizes) than their respective higher priced lines, and Gap was sized significantly larger (and indicated to be smaller) than Banana Republic. One caveat to the idea that lower priced lines use vanity sizing? H&M–which, on the scale of “size 8″‘s, was actually sized far smaller than many other brands (more than three inches smaller than even Gucci!).

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