What: Dove’s Hair Care
Why: “If real life were anything like TV, every day would be a good hair day… For those of us living in the real world, however, separating hair care fact from myth can be tricky.†That refreshing revelation comes courtesy of Dove’s ongoing Campaign for Real Beauty. The soap company’s newest hair care line attempts to take some of the mystery out of choosing a shampoo and conditioner by encouraging a focus on your unique hair type. Dove offers its Weightless Moisture system for hair types from thin to curly to color treated, so you can mix and match products after narrowing down your needs with the website’s Hair Profiler. I chose the Moisture Rich Color conditioner, and noticed softer strands and a longer time between touch-ups after one bottle. My thick strands required a heavy dose of the product to see results, but the light weight of the conditioner seems perfect for thinner hair that tends to get weighed down by most intense-moisture products.
Price: Shampoos and conditioners range from $4 to $7 a bottle
Find it: Drugstore.com